Great, welcome to Blighty and I look forward to the day when you approach my customers with you pricing struture, one of them I charge £175 every 6 weeks, I can't wait to see their faces when you quote them £875 or another one who is charged £55 every 2 weeks, I bet they can't wait to start paying £275, or the lowest on my list who pay £10 every 4 weeks, what joy they will have paying £50.
All of these customers have been targeted in the past and they will be targeted also in the future, but they choose to stay with me, why, well I would like to think that its all about the service I give them and it cannot bettered or it could be they like me, bacause I like every single one of them, or as the one who pays £175 and was approched by someone at half the price "its better to stay with the devil you know rather than one you don't" andthey already know I ofer a ultra 1st service and they get presents every christmas as well my other customers.
What if I charged the SAME as you, or a tad more than you, and had awesome marketing materials ans systems in motion? Would you be nervous then?
And what if I did a lot more than simply give them a little gift at the end of the year?
Its not only about way high prices, its about stealing work that you want, and carving out and dominating niches.
With your above quote, this shows why your marketing ideas and skills will not work here in the uk.
The reason I say this is because 90% of window cleaners will not and do not "TARGET" other window cleaners work, in the usa/canada it is acceptable for dog to eat dog, but the uk is we are more laid back and non aggressive.
I have seen many salesmen take the american way of selling, which is all in your face, yes they do get results and some can be very impressive, but they also have the highest cancelation rate as well.
Marketing will always help your business, but trying to sell marketing ideas that are good in one country but alien to other will not work.
Some of your responses have been aggessive in nature and you have tried to say that we all can earn "zillions" by using your marketing skills.
In the UK the window cleaning industries is worth no more than £200 million, yet you are going to turn all those who sign up to your package and they want to be the very sucessful into "zillionaires" HOW? are you going you increase how much is spent on window cleaning in the UK by 10000% and where are all of these window going to come from?.
Have you ever been to an "Amway Sales Conference" where they all hype each other up into a freenzy and they are all convinced that the are going to be millionaires.
I have meet quite a few people who sell "Amway" products, I have not meet one millionaire though.
In the UK we like the passive method.
If I was you, I would come over here and get a feel of the people who you are going to market too, you will then see that the "flash bang bling" approach is not needed and you will understand why it won't work.
Marketing requires various responses to what you are selling, if its a "Bentley" or "Rolls" then a more upmarket approach is required, but with window cleaning it is not, "delusions of grandeur" come to mind also "over kill".
You also say that the "The typical successful owner/operators has a turnover gross of $55/hr to $100/hr and up," well I must be very successful because I have a turnover of between $61.25 to $122.5 per hour at todays exchange rate, and at times I do earn more.
So If I can build up a business this successful then surely that shows that my "marketing skills" are also very successful and cannot be ignored.