The proof is in the pudding, so to speak.
That newest Unger contraption was supposed to be a whole new level in WFP, world beater etc etc.
This Phoenix the same, both hyped up to the hilt & adverts splashed all over the place.
Like you say- virtually zero impact upon reality!
Why? because the buying wfp public have become wise to marketing manure!

Gardiners advertising budget- ZERO, impact upon reality- MAXIMUM!
