customer awareness is the only way to go, but as has been stated in this thread, it doesn't come cheap. so the question is how to raise the money to advance to that step.
my answer is a national website, seo'd to fck, generating referals for all tacca members. with a target of 1 referal a week for each and every member (minimum) (easily achieved) it would be worth the subscription fee. on top of that would come large jobs, (not the nationals as simon has pointed out, thats a no go) which would entail multi member cleaning, for instance, hydro dynamix do the multi plex cinema in the trafford centre, worth 12k.
an 0800 number with a manned office for ultra quick referals.
the right website with the right seo could generate 1000's in referals and with the back up to the customer that the cc's are approved with minimum spec equipment and fully insured would definately take tacca from strength to strength.
membership includes all free referals
free treatment risk insurance
free van logo and permission to use tacca on all stationary.
to work with suppliers to get discounts on chems.
plus other stuff i haven't thought of yet
with this generating the money to get us level with the NCCA (only better with our much improved referal scheme) we could then push forward with customer awareness.
nothing could be more rewarding than getting a job because the custy wanted a trusted cc who was a member of an organisation that they had heard of and checked out.
"are you a member of tacca?"
"yes love, if you go to the tacca website and type in my mem number, it will send you all my details"
the NCCA have 500 members, there are 7500 reputable cc's out there. 17500 cleaning companies.
these sort of figures could generate a lot of money, and if its put straight back into "tacca" (or whatever org comes along) rather than lining md's pockets, it can only be good for us, good for our customers and good for the industry.
there
thats my plan of action. not going to happen but thats what i'd do.
apart from the usual suspects, ive had some good feedback on this thread, some positive and a lot negative. but to me, a negative is worth 2 postives.
pete
you'd get a much better responce on here than me, and negative or positive remarks are all good. just go for it, if its been 2 years in the planning then you really need to beta test it. what better place than on here.
ps... if you wanna change your name from "C.?.?.?.?" to tacca, you can have the name. cost ya £6 though

derek