Call advertising a numbers game is putting it in the most simplistic form. Try just putting window cleaning and phone no and see what return you will get. It`s content game. It`s a visual game. It's an impact. It's a timing game. Its a retention game. `It's a repetitive game. And `correct delivery game.
Advertising is complex
I am not prepared to tell how to get results but my return this year on small numbers of 35-50 a day is 10%. And my formula is based on these facts.
Sending out large numbers of leaflets at a high is throwing money away. You need to understand what you are trying to achieve and understand who your target customer is.
I disagree:
I would send out 10,000 at a time. These cost £480 to print and deliver to areas of my choosing.
I designed them myself and produced the artwork. (I am an ex graphic designer and advertising professional)
I would get, on average, 4 custies from 1000 leaflets. About 40 custies in total.
My average house price is £19 so about £760
In that, I would also get at least 4 fascia, soffit, gutter cleans (sometimes 5-8) at about £120 each (additional to windows)
Total income about £1,240 (more with extra fsg cleans)
I would lose about a quarter of those custies over the next 2 cleans (I am picky) but still a good ROI.