[Ian101]

Ive googled google adwords costs but can find a straight answer.

appears you have to use em then you find out how much its all cost so if you set your daily budget at say £10 and it costs £5 a click then after 2 clicks yer money is gone.

Am I understanding this correctly ?

Im fecking googled if I can 

[Dave Garrett]

Ian try google adwords express :

http://www.google.co.uk/adwords/express/?utm_source=awx&utm_medium=ad&utm_campaign=uk-en-ha-awx-bk:15333559882

Set your daily budget auto SEO etc i'm using it have 4 adds running 1st page google for my area spending about £80 per month but easily getting it back with jobs at mo

[Silver Surfer]

Whats the best way to write up a ad for it?

[Steve Sed]

I would steer clear of Google Express if it automatically generates keywords as if it uses the same system as Adwords auto suggestions they will be expensive and useless.

[telfordwindowclnr]

Adwords is an incredibly complicated piece of software from google. One of the main keys I have found is to have your searches saved as 'exact match' only.  If you want 'solar panel cleaning telford' as a search for people to find your ad, you need that in your keywords as an exact match.If you have 'broad search' if anyone googles 'solar' within your area, it will bring up your ad even if they search 'solar inverters telford'. This obviously has nothing to do with your business, but if they click your ad, you will pay for it.

Remember, Adwords makes a fortune for google and if you use the auto settings, you will pay well over the odds. To set it up correctly takes hours, but it can be done. You just gotta read the guides as you go.

Thank you very much for your email too. 

[Alex Wingrove]

I would steer clear of Google Express if it automatically generates keywords as if it uses the same system as Adwords auto suggestions they will be expensive and useless.

You have used it then?

[gavinb]

So if I typed in " solar panel cleaning Telford " and your site came up and I clicked your link it would charge you for it

That's ridiculous .

What's the cost per click ?

[Steve Sed]

I would steer clear of Google Express if it automatically generates keywords as if it uses the same system as Adwords auto suggestions they will be expensive and useless.

You have used it then?

Er... No. I would have thought it clear from my statement. I use the full adwords which constantly suggests rubbish automatically generated keywords. £80 a month sounds quite a lot, but if you are getting 10x that in work, then great. If you are only "getting it back with jobs" as you say, then you need to look at it.

[Alex Wingrove]

I would suggest you use in then,

I use both, and from £1600 of adwords express expense, I got over £15,000 last year, that was from March to December. Might be worth a try.

[Steve Sed]

I would suggest you use in then,

I use both, and from £1600 of adwords express expense, I got over £15,000 last year, that was from March to December. Might be worth a try.

No thanks. Just read a bit and it generates search terms for you. By the way, you need to look at your maths as £1,600 / 10 is £160 a month not £80 so I'm out. 

[Alex Wingrove]

My maths is fine, I never mentioned £80

[Steve Sed]

My maths is fine, I never mentioned £80

No you didn't. Just testing. 

Do you sell window cleaning equipment?

[Dave Garrett]

http://www.freshpage.co.uk/google-adwords-express-a-review-of-google-s-local-advertising-platform

[Dave Garrett]

have read above posts re expensive but claiming it all back monthly expense ,,,rather that than let the hmrc have it

[telfordwindowclnr]

So if I typed in " solar panel cleaning Telford " and your site came up and I clicked your link it would charge you for it

That's ridiculous .

What's the cost per click ?

If it was my Adwords, yes. If it was my organic listing, no.
Cost per click varies for every single ad for every single product that google advertise. The greater the competition, the higher the cost per click. Most of my campaigns are 40-60p per click.

[telfordwindowclnr]

I would suggest you use in then,

I use both, and from £1600 of adwords express expense, I got over £15,000 last year, that was from March to December. Might be worth a try.

It is very lucrative eh Alex? We use it for various things and always find it a winner.

[telfordwindowclnr]

I would suggest you use in then,

I use both, and from £1600 of adwords express expense, I got over £15,000 last year, that was from March to December. Might be worth a try.

No thanks. Just read a bit and it generates search terms for you. By the way, you need to look at your maths as £1,600 / 10 is £160 a month not £80 so I'm out. 

It doesn't generate search terms if you specify your search terms. That is a default setting.

[shina]

Is it better to pay a company to put you on 1st page google for lets say 7 key words or do the adwords or express thingy?
What would be the best thing?

[Dave Garrett]

give it a go you can cancel at anytime or indeed pause campaign

[telfordwindowclnr]

Is it better to pay a company to put you on 1st page google for lets say 7 key words or do the adwords or express thingy?
What would be the best thing?

Massive question! Bigger answer!
Be wary of paying for 1st page on google for keywords. I did just that and the company took nearly £400 off me and were never to be seen again!

Getting away from my story and on to the advertising side of things, it depends what your goal is.  If you have a budget that you can spend every month, Adwords is great. You will be on page 1 virtually every search for your keywords, but it can be expensive in the long term.

Paying a reputable company to build and maintain your website and push this up the organic listing is a cheaper alternative, but is harder to get AND KEEP on page 1.  For example, if you pay a company to build a site today, they will base it on googles current algorithms.  In 3 months or less, you can be half way up the first page of google. In month 4, google can change their algorithm and overnight your website is on page 25!  Just ask a victim of the Penguin update, like me!

If you have money to throw at it and you want short term, go Adwords.  If you are on a shoestring or want long term, go organic.

Either way, you pay your money and you take your chance! All the best.