[Dave Garrett]

cant beleive how many hometown domain names still avail ..for sure help with search terms on google ...liverpoolwindowcleaners.co.uk
still avail 123reg £6.98

www.saintalbunswindowcleaning.co.uk     avail

[Alex Wingrove]

I would suggest you use in then,

I use both, and from £1600 of adwords express expense, I got over £15,000 last year, that was from March to December. Might be worth a try.

No thanks. Just read a bit and it generates search terms for you. By the way, you need to look at your maths as £1,600 / 10 is £160 a month not £80 so I'm out. 

It doesn't generate search terms if you specify your search terms. That is a default setting.

From my understanding, you have no control over Adwords Express. Apart from what your add looks like, and how much you spend each month.

On the other hand my Adwords campaign is fully customizable, but can be costly if not used properly. I have only one Adwords campaign running now. It targets a particular area that I want to expand into, they have several large housing developmental under-way so I am hoping to get a bit of work in there

[telfordwindowclnr]

I would suggest you use in then,

I use both, and from £1600 of adwords express expense, I got over £15,000 last year, that was from March to December. Might be worth a try.

No thanks. Just read a bit and it generates search terms for you. By the way, you need to look at your maths as £1,600 / 10 is £160 a month not £80 so I'm out. 

It doesn't generate search terms if you specify your search terms. That is a default setting.

From my understanding, you have no control over Adwords Express. Apart from what your add looks like, and how much you spend each month.

On the other hand my Adwords campaign is fully customizable, but can be costly if not used properly. I have only one Adwords campaign running now. It targets a particular area that I want to expand into, they have several large housing developmental under-way so I am hoping to get a bit of work in there

Clever use of Adwords Alex.

[telfordwindowclnr]

cant beleive how many hometown domain names still avail ..for sure help with search terms on google ...liverpoolwindowcleaners.co.uk
still avail 123reg £6.98

www.saintalbunswindowcleaning.co.uk     avail

Aaaaarrrgghhh!  Don't buy them. Google now class them as an EMD!  They won't rank well at all.

[Dave Garrett]

express 24km from your postal code

[Dave Garrett]

yeah but if your typing in google search for a window cleaner your not going to type window cleaner are you ? most would type window cleaner kent etc i'm sure this would help with seo ?

[Kwackers]

Costs vary. Like someone else mentioned, make sure you do exacts. If you do broad match terms, then you'll go through you're cash like no-ones business. You might think you're getting "window cleaner in bedford" clicks but in reality, you'll be getting clicks for randoms like "window cleaning supplies"

Use Adwords tool to see what is being searched: https://adwords.google.com/cm/CampaignMgmt?__u=8575261486&__c=7535028766#r.ONLINE&app=cm

Cost; that's a whole different kettle of fish 

Google bases prices on the "quality score". That is based on relevance.

Reduce CPC (cost per click) by making everything relevant. If your advert says "window cleaning in Bedford", then link to windowcleaninginbedford.co.uk or yourpage.co.uk/bedford.

You need to create separate AdGroups and Ads (with different keywords) going to different pages...

So if you cover areas A, B and C.

Create AdGroups and Ads for A, B and C

Any keywords relating to A direct to the page that has A keywords, A in the URL and A in the A...same for B and C.

There's more to it than that, but that's the basics.

[Kwackers]

cant beleive how many hometown domain names still avail ..for sure help with search terms on google ...liverpoolwindowcleaners.co.uk
still avail 123reg £6.98

www.saintalbunswindowcleaning.co.uk     avail

Aaaaarrrgghhh!  Don't buy them. Google now class them as an EMD!  They won't rank well at all.

Although there is a crack down, there are quite a few URLS still ranking well. If you have/create quality stuff and have good link juice flowing, there should be no reason for them to devalue. it's not the EMD itself, for now...it's the blatent keyword stuffed pages that they don't like and the horrible backlink profiles.

[telfordwindowclnr]

yeah but if your typing in google search for a window cleaner your not going to type window cleaner are you ? most would type window cleaner kent etc i'm sure this would help with seo ?

Yep, it used to. But now it is positively used against you, massively.  Since the Penguin update, a lot has changed with seo. EMD's are one of the biggest changes.

[shina]

Costs vary. Like someone else mentioned, make sure you do exacts. If you do broad match terms, then you'll go through you're cash like no-ones business. You might think you're getting "window cleaner in bedford" clicks but in reality, you'll be getting clicks for randoms like "window cleaning supplies"

Use Adwords tool to see what is being searched: https://adwords.google.com/cm/CampaignMgmt?__u=8575261486&__c=7535028766#r.ONLINE&app=cm

Cost; that's a whole different kettle of fish 

Google bases prices on the "quality score". That is based on relevance.

Reduce CPC (cost per click) by making everything relevant. If your advert says "window cleaning in Bedford", then link to windowcleaninginbedford.co.uk or yourpage.co.uk/bedford.

You need to create separate AdGroups and Ads (with different keywords) going to different pages...

So if you cover areas A, B and C.

Create AdGroups and Ads for A, B and C

Any keywords relating to A direct to the page that has A keywords, A in the URL and A in the A...same for B and C.

There's more to it than that, but that's the basics.

But these things shouldnt cost loads if you set your budget right? Say £5 a day, its still shoestring but worthwhile?

[telfordwindowclnr]

cant beleive how many hometown domain names still avail ..for sure help with search terms on google ...liverpoolwindowcleaners.co.uk
still avail 123reg £6.98

www.saintalbunswindowcleaning.co.uk     avail

Aaaaarrrgghhh!  Don't buy them. Google now class them as an EMD!  They won't rank well at all.

Although there is a crack down, there are quite a few URLS still ranking well. If you have/create quality stuff and have good link juice flowing, there should be no reason for them to devalue. it's not the EMD itself, for now...it's the blatent keyword stuffed pages that they don't like and the horrible backlink profiles.

I have all of the above on my twc website. Been around 11 years, top of google for 10 years solid. I got content, traffic, metadata, etc. all is good. Since the penguin, it can't be found for 'window cleaner telford'. My webmaster says it must be the URL.  It's top still for gutters, patios and solar. But for windows, it's rubbish. It must be the EMD thing. We have tried everything else. It is cheaper to build a whole new site than try to fix the current one.

[George Gardner]

Costs vary. Like someone else mentioned, make sure you do exacts. If you do broad match terms, then you'll go through you're cash like no-ones business. You might think you're getting "window cleaner in bedford" clicks but in reality, you'll be getting clicks for randoms like "window cleaning supplies"

Use Adwords tool to see what is being searched: https://adwords.google.com/cm/CampaignMgmt?__u=8575261486&__c=7535028766#r.ONLINE&app=cm

Cost; that's a whole different kettle of fish 

Google bases prices on the "quality score". That is based on relevance.

Reduce CPC (cost per click) by making everything relevant. If your advert says "window cleaning in Bedford", then link to windowcleaninginbedford.co.uk or yourpage.co.uk/bedford.

You need to create separate AdGroups and Ads (with different keywords) going to different pages...

So if you cover areas A, B and C.

Create AdGroups and Ads for A, B and C

Any keywords relating to A direct to the page that has A keywords, A in the URL and A in the A...same for B and C.

There's more to it than that, but that's the basics.

Dont you run Adwords campaigns for companies/people or have I got the wrong bloke??

[Kwackers]

cant beleive how many hometown domain names still avail ..for sure help with search terms on google ...liverpoolwindowcleaners.co.uk
still avail 123reg £6.98

www.saintalbunswindowcleaning.co.uk     avail

Aaaaarrrgghhh!  Don't buy them. Google now class them as an EMD!  They won't rank well at all.

Although there is a crack down, there are quite a few URLS still ranking well. If you have/create quality stuff and have good link juice flowing, there should be no reason for them to devalue. it's not the EMD itself, for now...it's the blatent keyword stuffed pages that they don't like and the horrible backlink profiles.

I have all of the above on my twc website. Been around 11 years, top of google for 10 years solid. I got content, traffic, metadata, etc. all is good. Since the penguin, it can't be found for 'window cleaner telford'. My webmaster says it must be the URL.  It's top still for gutters, patios and solar. But for windows, it's rubbish. It must be the EMD thing. We have tried everything else. It is cheaper to build a whole new site than try to fix the current one.

There are 101 one things to consider, although I agree EMD won't help!

Links + content are going to make more of a difference than the EMD in my eyes

Put it this way, if you type in IBM, IBM still comes up. You can say "but that's their business name", but it's still exact match in an algo's eyes. It says IBM in the domain and it's got IBM plastered all over it.

They have not just content, but good content. They'll have authoritive sources linking to all of their pages with diffrenent anchor text; it looks natural.

 What I first noticed about yours is your KW density is heavy on the page I checked, too heavy.

Your link profile is small, like 500+ links, but only 7 rooting domains on OSE. One seems to be windowanother place,  which probably has little or no value anyway, as these links are cracked down on.

Then there's deep linking, varied anchor text and so on...the list is endless. Don't just blame it on the EMD though is what I'm saying.

[Kwackers]

Costs vary. Like someone else mentioned, make sure you do exacts. If you do broad match terms, then you'll go through you're cash like no-ones business. You might think you're getting "window cleaner in bedford" clicks but in reality, you'll be getting clicks for randoms like "window cleaning supplies"

Use Adwords tool to see what is being searched: https://adwords.google.com/cm/CampaignMgmt?__u=8575261486&__c=7535028766#r.ONLINE&app=cm

Cost; that's a whole different kettle of fish 

Google bases prices on the "quality score". That is based on relevance.

Reduce CPC (cost per click) by making everything relevant. If your advert says "window cleaning in Bedford", then link to windowcleaninginbedford.co.uk or yourpage.co.uk/bedford.

You need to create separate AdGroups and Ads (with different keywords) going to different pages...

So if you cover areas A, B and C.

Create AdGroups and Ads for A, B and C

Any keywords relating to A direct to the page that has A keywords, A in the URL and A in the A...same for B and C.

There's more to it than that, but that's the basics.

Dont you run Adwords campaigns for companies/people or have I got the wrong bloke??

A shameless plug for my services...love it.

No, don't do it anymore. Just do blog writing & web content and the rest of the time I spend on my own sites.