i answered a post on here a few weeks ago,i think it was titled"are you running a business" or something along those lines.
i answered,in my opinion,that a "sole trader is one step up from a job" and"one step down from a business"
window cleaning is a very simple business,yes we have hot water,gutter vacs,etc but in the main its about a service you carry out,you get paid,you earn an income,you pay your tax(debatable?) and for a lot of window cleaners thats as far as it will go,maybe they will have a part timer with them and thats when they it a ceiling and they have to make a choice,stay as they are or push through to the next level
I INCLUDE MYSELF IN THE ABOVE
The next level
Then we have a more business minded window cleaner,richy wilts,richard(i sparkle) lee pryors etc who will build a business,they will employ and grow accordingly,they spend ££££ on leaflets,websites,canvassers etc etc and words like S.W.O.T,SALES FUNNEL etc become their new tools much the same as going from CLX to SLX and thats exactly what it is a tool to be used to help you grow a bit like viagra
i await all criticisms (i think thats how you spell it)