For one manufacturer to take advantage off, its just a focus group....
Which to be honest is no bad thing as could help get the products you need but its hardly some great secret society lol....
Its a bad thing i think. By making it a secret group, psychology makes you wanna join and look and become involved, once you are then you're apart of it and maybe inclined to buy the product you've 'helped develop'. To me its a cynical marketing ploy. The real leaders clean windows, listen to window cleaners and design/come up with the products for them.
Lee tells us his mag is for window cleaners, independant etc..then defends the use of a PR release with no analyasis as .....i'm just passing on the PR. Well thanks for that , we can and do all get that bumf already.
Lee tells us the mag is his baby and he wants it to be this and that........when questioned he says...why so personal ?
I think Lee has a view to creating a great window cleaning mag that showcases all the latest products, developments etc.. Something that any internet savvy window cleaner already has access to, via suppliers websites, cleaning forums etc.. Great online mag, as a paper version its probably a no goer due to cost, as for what the majority of forum users get from it then i'd say hardly any groundbreaking news. But its presented nice and looks well enough, going no where though.
I would also doubt Lee's sincerity about getting stuff out to the masses as it was only at the release of his online mag that he became involved in any online discussion. And even thats hard to get out of him. There ya go !!