Where I am based we dont have the same tradition of regular scheduled window cleaning that you do across the pond so generally the number of one - off cleans is much greater. This caused me a lot of frustration building my business, searching for the discerning client that would not only commit to a regular clean but also not turn me away on a whim.
So I gave up looking for them and decided to take all one-offs, I put set prices on houses based on a very general phone converstaion, no visiting to quote and I took my chances. Built up a database of 4500 customers. Nearly all of them ad hoc, some once a year some 12 times a year, I didnt care, the price was the price.
Did I cock up some prices?
Sure I did but I cocked lots in my favour as well, swings and roundabouts. After the first clean I would charge what I had quoted and give an ongoing quotation.
It worked fine for me and I didnt put anything like the effort that Gordon has into it.
After year 1 it got pretty easy because the majority of calls were for repeat business and I had the accurate details in the database, hardest thing was saying I cant do it this week cos Im too busy.
Anytime I hit a slow patch I would send a text or flyer a particular area with a seasonal special offer.
I am certain that it will work for Gordon, I am also certain that it wont take over the existing tradition of window cleaning in the UK but it will corner a great big slice of the market where Gordon works.
Last point, nothing wrong with operating as a " cab office" generating the window cleaning clients and spreading them out to decent window cleaners in the area. Its not what most of us do but then its business, so whatever makes a crust.