Matt, i spend a fortune trying to achieve what you describe, i also put a great deal of thought and effort into it and read books on business and marketing- and yes i arrive at exactly the same place you are, known, liked, and trusted.
Remember Alex? I have no problems buying all his expensive stuff but when he showed pics he was working out of cars, used plastic hoselock reels(he used drip trays because his reels always leaked), and didn't even have a round management programme (He used cards).He said if it ain't broke why fix it.
So i spend money in the vanity that my theories are right (and they often aren't) and the likes of you and Alex who are very tight fisted and short sighted, like to save money in the vanity to prove your skinflint theories are correct.