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Poll

how much would you pay for a job lead with details

under a £1
2.9%
1 (2.9%)
£1 -£2
8.8%
3 (8.8%)
between £2 and £5
20.6%
7 (20.6%)
between £5 and £10
17.6%
6 (17.6%)
depends on the size of job but its worth something
32.4%
11 (32.4%)
i wouldn't pay cos i'm cwap at converting leads

0 (0%)
i wouldn't pay
17.6%
6 (17.6%)

Total Members Voted: 32

derek west

whats a lead worth
« on: September 19, 2009, 12:40:02 pm »
how much would you guys pay for a lead. Not a job but a lead e.g.....

2 bedrooms
H/s/l
living room

tel......012345678

quote needed

how much is that worth.

be honest guys, i personally would say option 2, its obviously better than add words as you are garaunteed a contact, but your still not garaunteed a job.
anyway, thoughts please.
derek

jasonl

  • Posts: 3183
Re: whats a lead worth
« Reply #1 on: September 19, 2009, 12:43:34 pm »
10% of job value , though nothing for a lead.
I clean carpets
I dry Buildings

Paul_Ashworth

  • Posts: 411
Re: whats a lead worth
« Reply #2 on: September 19, 2009, 12:46:55 pm »
Derek,
I agree with Jason

Paul

Mike Halliday

  • Posts: 11578
Re: whats a lead worth
« Reply #3 on: September 19, 2009, 12:48:41 pm »
agree with Jason & Paul.

 10% of the job price( x vat)....... if the work is done.

that's what LTT want for any leads passed on.

nothing for just the name & number its got to produce work
Mike Halliday.  www.henryhalliday.co.uk

Paul_Ashworth

  • Posts: 411
Re: whats a lead worth
« Reply #4 on: September 19, 2009, 01:01:59 pm »
The other thing to rember Derek is that they would need to sell at lot of leads at those prices to make it pay so i cant imagine they would be very good  ::)

Paul

Goldfinch PCS

  • Posts: 134
Re: whats a lead worth
« Reply #5 on: September 19, 2009, 01:09:03 pm »
£450.00 per month subscription, per area for lead generation program.

Quite a few companies out there doing just this. eg. http://www.companeo.co.uk
Goldfinch PCS
0800 612 9244
LTT PROmite(Altec) Member of - IICRC
www.goldfinchpcs.co.uk

robert meldrum

  • Posts: 1984
Re: whats a lead worth
« Reply #6 on: September 19, 2009, 01:32:38 pm »
How much do you reckon it currently costs you for each prospect that calls you.

Are the lead generators going to be targeting the areas you already target.

How does a lead generating business ensure a uniformity of quality / value to prospects.

As I type this it becomes obvious what's going on here.

Derek is PRIMARILY a SALESMAN and can't get away from that aspect of his character.

derek west

Re: whats a lead worth
« Reply #7 on: September 19, 2009, 02:38:54 pm »
The other thing to rember Derek is that they would need to sell at lot of leads at those prices to make it pay so i cant imagine they would be very good  ::)

Paul
what prices?

i'm slightly surprised that not many would pay for genuine leads.

its certainly something i'm gonna try.

google adwords is the same principal but without the garauntee of anything, at least this way youve paid for a genuine chance. i think if your good at selling your service then this would be beneficial.

goldfinch, its not that company thats approached me but a local one in cheshire. just thought i'd get your views before i give it ago. theres no tie ins so i can give it a go for a few months and see what its like. cheers guys.

derek

ps... robert, you remind me of derren brown. i'll let you work it out ;D

clinton

Re: whats a lead worth
« Reply #8 on: September 19, 2009, 04:39:41 pm »
Let us know how you get on derek..

Gerry Styles

  • Posts: 558
Re: whats a lead worth
« Reply #9 on: September 19, 2009, 08:57:54 pm »
I would only pay if it was converted to job
Premier Klean Limited

derek west

Re: whats a lead worth
« Reply #10 on: September 19, 2009, 09:42:52 pm »
i really don't get this.
you'll pay £1000 of pounds on advertising which is hit and miss but won't pay for potential customers.
i really am bemused
hey ho
derek

jasonl

  • Posts: 3183
Re: whats a lead worth
« Reply #11 on: September 19, 2009, 09:53:46 pm »
I used to pay £100/month  for leads for my limo business, I used to get 150 -200 /month, these same leads were sold to 5 or 6 other companies in the same city  so all things being equal if every enquiry actually booked I could potentially gain 30 jobs a month, however most people shopped on price ,not everyone booked, and it could be 10 hours until I got the chance to respond. 2 or 3 jobs a month were booked by me , making it an expensive marketing method. 

It may be different for the CC business , though I doubt it.
I clean carpets
I dry Buildings

Re: whats a lead worth
« Reply #12 on: September 20, 2009, 12:46:38 am »
I would happily pay £2 for a good quality leads.

Most CC will get between 5-8 jobs out of 10 the hard part is the leads. If they were all crap I would lose ten or twenty quid testing it out.

The reality is you wouldn't get a deal like that it would be £X for a six month tie in or something. If it was genuinely good they would come to you and want a percentage wouldn't they?


neil 47

  • Posts: 1345
Re: whats a lead worth
« Reply #13 on: September 20, 2009, 08:48:44 am »
I cant understand why you value leads so low,

 when like Derek said you pay out hundreds on marketing.

 I would have thought that each lead would be wort at least £10 to £15 as these can lead to other work and repeat.


Neil  ???
IICRC

Ricky M

  • Posts: 852
Re: whats a lead worth
« Reply #14 on: September 20, 2009, 09:53:16 am »
I think I would pay a£5- £10 for each lead if: the client had listed rooms etc needed to be done and given an idea of when they would like the work done .
you have needs and authority right there and all you need to do is gets means and its a job
for life if ya want it that bad
 
www.ability1975.co.uk
                          www.carpetcleaninguttoxeter.co.uk  
              NCCA !? but why have non of my clients herd of them ??

Doug Holloway

  • Posts: 3917
Re: whats a lead worth
« Reply #15 on: September 20, 2009, 11:58:27 am »
Hi Guys

I charge 10% on work carried out via my websites.

This is fair I think as it reflects the time and cost of lead generation but also measns the cc is getting a very good return.

If you spend 2000 on YP , it would need to bring in 20000 to be as effective.

Whether to pay for lead generation upfront obviously depends on the quality of the lead, the likelyhood of conversion and whether you would need to quote silly money to get the job.

If someone offered me a good quality 1000 GBP job, I would be happy to pay good money for it.

A  40 GBP one room , upstairs job isn't worth a lot  ::)

Cheers

Doug

Jim Gibbard

  • Posts: 79
Re: whats a lead worth
« Reply #16 on: September 20, 2009, 12:39:31 pm »
Hi Guys

I charge 10% on work carried out via my websites.

This is fair I think as it reflects the time and cost of lead generation but also measns the cc is getting a very good return.

If you spend 2000 on YP , it would need to bring in 20000 to be as effective.

Whether to pay for lead generation upfront obviously depends on the quality of the lead, the likelyhood of conversion and whether you would need to quote silly money to get the job.

If someone offered me a good quality 1000 GBP job, I would be happy to pay good money for it.

A  40 GBP one room , upstairs job isn't worth a lot  ::)

Cheers

Doug




I'm with Doug on this one.  I know that if someone said to me, "If I give you a £1000 job, are you willing to give me £100 - £150 for it?"  My reply would be "You bet!! Go and get me some more please!!

Jim
www.spic-n-span.co.uk
Cleaning is our Game - Excellence is our Aim !!!

Re: whats a lead worth
« Reply #17 on: September 20, 2009, 02:24:36 pm »
I'd pay 11% jim  ;)

Ian Gourlay

  • Posts: 5746
Re: whats a lead worth
« Reply #18 on: September 20, 2009, 04:25:24 pm »
I would happily pay 15%  commission for any job.

I try to get Yellow Pages etc to agree to it but they wont.

Shaun_Ashmore

  • Posts: 11382
Re: whats a lead worth
« Reply #19 on: September 20, 2009, 05:56:04 pm »
Trevor Woodman was one of the first to use adwords on here and he did sell the out of area jobs for 10% or £10 depending on the size so you knew if you took the job on you would have to give him a tenner minimum but the ones I got were all quality leads.

Shaun