yes, i like this side of things, you have enough work, i don't. I progressed through my own leaflets, pro leafets, signed van. Some of the things i did were wrong. Slowly, and expensively i have been correcting my mistakes.
I read books about this sort of thing and study things like coke and mcdonalds.When you get it right it makes such a difference. Sometimes people get it right almost by accident (sqeaky's duck) but i have had to work at it.
Just because this is what i strongly believe doesn't make me right. I noticed Dave st ives saying he doesn't believe in advertising. I think dave's a good businessman but we differ on this, my referrals are through the roof and it's not because i am a better window cleaner than anyone else.