Personally, I could never have coped with the response of 25k leaflets, from which,I.ve always understood, would return around 2%, but even at 1%, that's a hell of a lot of work.
At our peak, in terms of volume, we were doing, on average, about 8 jobs per day, 5 days per week...........
However, this was low value work, but would give cash flow to someone new to the business and you would learn a great deal, very quickly, f you had the energy.
This volume of work came from advertising, in local - paid and free papers - and I've never known anything to come close, in terms of return for money, or marketing effort.
Our poorest response leaflet was a " healthy homes / asthma / allergy control leaflet...........
Our best, had a photograph of my lovely young wife.............
we came accross the latter, 5 years later
Strange old world ! but, is it ?
One of the therapies I practice, completely avoids the use of any negative words, when talking to the client .
Only tell them what they want to hear !!!!!!!!!!!!
cheers