[Paul Phillips]

All,

After getting to the end of my first 10,000 leaflets and finding my response is around 0.02%, I think I need some help!
Based between two Large towns in Gloucestershire I have hit an area of approx 3000 houses, around 3-4-5 bedrooms. The leafelts just aren't working!
In total I have done 4 jobs, two of which came from the local paper I advertise in.......
Help! My leaflet can be sent to show what I am using.
Would you say MORE info or Less info is best??
Or should it really just catch the eye and say Carpet & Upholstery Cleaning, along with contact details???

Any and all help is much appreciated.

Cheers
Paul
P.S. Someone out there must have the 'gold-dust' leaflet, how about sharing it with all of us??

[Paul Phillips]

Come on Guys.........
27 views and no-one has an opinion?
Only Glynn has replied (via email)

Paul

[stevegunn]

Contact Tradeprint in Hull will send you a pack of leaflets from cc all over the country where you can get ideas from.

[ABLECLEAN]

Nice one Steve

[eco freindly. peoples champion ron .sherlock]

that is a poor return indeed . your response rate should be around 1% i assume your leaflets are going out all in one day. if not that will be a problem, you really need a blanket hit regardless what else you are told. your leaflet might well be worded in a unnatractive way, e mail me with it i will tell you what to change . and i guarentee you will get response, you are no were near me so i dont mind giving you sherlocks secret. do you do 3 piece suites as well/

[Everbrite]

I find that most leaflets go in the bin. waste of time and effort.

[Dave_Lee]

I put leaflets out for years, especially in my CC early days. I dont think response values have changed. I always found and Ive seen others say the same that initial response for most leafets is 0.01% or 1 in a 1000. So 2 in a 1000 is not bad. 0.02% for 10,000 should produce an initial response of 20 calls. If the response was only 2 calls then the percentage isnt 0.02 but 0.002 which IS a poor result. I put out some leaflets a few weeks ago, whilst a bit quiet, Id had them for years just gathering dust. After these were printed all that time ago, I put out about 3,000 and got very few calls, so I abandond putting anymore out. I analysed the leaflet more and saw that whilst it was generally a good design there were parts to it that were letting it down and spoiling the overall impression. But a few weeks ago I put a further two hundred out, on the basis that a bad leaflet is better than none at all. To date I have done two jobs from the small drop, and even though one of those clients told me (Because I asked) that he thought it was a bad unprofessional leaflet - to which I fully agreed.
Dave.

[eco freindly. peoples champion ron .sherlock]

im getting baffled by all this, are you really saying you get 1 in a 1000 response, that is not the national average at all. response is and should be 1% 10.000 leaflets should give you around 100 jobs, and that response .makes no difference to what product you offer. it is soley a numbers game, you can however shift the umbers by using your flyer with what the customers see tantalizing on. maybe some of you dont make an offer the cussrd cant refuse, plenty of good working flyers out there

[Mike Halliday]

Sherlock, Its time to put up or shut up! scan your leaflet and post it here, you keep saying you get 1% a 100 calls for 10,000 leaflets.

I speak daily with lots of carpet cleaners through my involvment with tradeprint werehouse. no one get 1% anywhere in the country. so your leaflet must be something totally amazing.

I personally do 20,000 a month and have done for the last 8 years, trying every design ever seen ( and I've seen most of them )

I think you will just ignore this post because you can't back up you figures.

Mike

Ps: How about a swop I'll send you mine & you send me yours, send me a P/M if you want and we'll swop address

[eco freindly. peoples champion ron .sherlock]

mike i would suggest that you change your printer, because if you are involved as you say you are,you and the printer should be out of business,a load of old tripe. its 2005, time you buck up your ideas print and think smart. youre right i dont want to share with some of you how its done. im smart

[Mike Halliday]

thanks for the advise

now please enlighten us all be showing us the leaflet that get 1%.   you are talking nonsense and you know it, you are digging a hole for yourself.

Trade print are one of the most successfull printer in the country, and I' doing very well thank you.

OK don't share your wisdom with everyone, but send me your leaflet and I look at it and then eat it, so no one else sees it :

but you won't do this because I'm calling your bluff,  people are reading this and seeing you as a Billy Liar, why dont you prove us all wrong.

more chance of pig flying


Mike

[eco freindly. peoples champion ron .sherlock]

i wont lower the tone of this topic to your level,lets hope however people starting out in this business, are not put off by the amount of negativity shown,in my area however pigs do fly.

[Martin Sambrook]

How about instead of all the cat scratching and sarcastic remarks, if individuals go onto the chat area on this site and have it out between yourselves instead of letting the general public witness it.

Personally me being a newbie still with just over a year in CC i come onto this site because there is lot of helpfull and knowledgable bods on here (including Sherlock, Mike H, and many more) and im sick of seeing all the crappy comments.
Each to there own if people want to brag about something its a free world and people can make there own minds up


Regards
Martin

[Mike Halliday]

Sherlock,how am i lowering the level I'm just asking you to prove what you are saying, you put yourself across as a experienced businessman & try to give out advise.

to be truthfull i'm continuing this line of questioning to stop any new starter being given bad advise. lots of people have inflated opinions of there own worth ( I don't think you are one of them that why I'm asking you to back up your statements)

I like to treat everyone as I would like to be treated myself,  if at any time you want me to back up any statement I post please feel free to ask and i will happily oblige, won't you please permit me the same courtesy.

Mike

Ps; martin sorry if you feel my remarks are sarcastic, all I'm after is honesty

[mark_roberts]

I agree with Mike.

Martin - lesson one for a starter.  dont believe half of what you read on these boards.

Mark

[Martin Sambrook]

Mark
I dont believe everything thats put on here, far from it! , i make my own mind up on what i find usefull and whats not.
regards
Martin

[Ian Gourlay]

Mike,

I was not aware that you offerd leaflet consultation through Trade Print

[rs_cleancare]

Hi Paul,
I started putting leaflets out last feb around 70k have gone and have had about the same responce as you. I'm still being persistant and hopefully it will pick up.
Talking to other cc in this area everyone is complaning that it is very quiet for this time of year.

[Eddie Conroy]

Whilst a newbie, I am trying to target my leaflet and am hand delivering/ knocking and am now getting some work /referrals. From a sales background I am uncomfortable about sending 10,000 or even 20.000 to unnamed people as I can not grow my database of contacts other than existing customers. Readers digest are often quoted as getting a 2% response from specifically addressed media, usually with a special offer. Knocking I am getting well better than this.
I will try some mass leafleting once I have confidence that I have a full order book for next month because I want to emulate you guys that are doing the big numbers
regards
Eddie

[Len Gribble]

Eddie

If I read you correctly we may be on the same wavelength, this is what I just sent to a member via pm

QUOTE “A couple of years ago did try leaflets response not that good I more or less cloned others and gave up.

Am now in the process of re-designing a leaflet that sets me apart from the 50% off people, one thing wont be on it is prices, I intend to do a trial run of selected roads delivered by me and see what type of response I get.”  UNQUOTE

Are you going to the Alltec road show in Gatwick?

Len