Hi guys,
I am currently in the process of trying to design my first leaflet. I've seen quite few, but the one thing that strikes me about all that i've seen so far, is that although most of them look ok, I really don't think they are ''selling'', IMO.
I started to look at all these leaflets thinking, right, I'll use this for this, and that for that, but when I stopped to think about it, I thought to myself, hang on!! This would only really mean something to me if I was already thinking about having my carpets cleaned and a leaflet came through the door. None of them would make me think about whether I wanted my carpets cleaned!
Don't get me wrong, I'm not saying that none of them work, as clearly they do. But if I had a leaflet giving a return of 0.1% and produced another that gave a return of 0.2 or 0.3% that is a two or three fold increase.
I read a statistic somewhere about only 14% or so of people get their carpets cleaned. If that's true, that leaves 86% untapped!! Obviously some of that 86% will probably never pay to have CC, but most are probably ignorant of the fact, benefits etc. I don't know!! maybe!!
All that i've seen, bar none, say, ''XYZ cleaning services, carpet & upholstery cleaners etc etc'' and go on to say ''blah blah, dry fusion this, PH neutral that, truckmount the other''. What does it all mean though? It means something to me as a CC, as I understand the phraseology, but I'm unable to look at it objectively.
Some say leaflets don't work, others that they do, they can't both be right! So a leaflets success has to be down to layout, message content (A.I.D.A), timing and frequency, and who it's targeted at!
How many of you have experimented with different leaflet designs? I don't just mean putting different pictures on, or moving logos around etc, but completely different designs, messages?
Do you measure the responses carefully and what sort of response rate do you get?
Lastly, if any of you have got a leaflet that in your opinion works, could you e-mail or post me a copy? Address details via a personal message. I'm in Bucks, so I don't expect any from my local area obviously. I have no intention whatsoever of just blatantly copying someone elses leaflet, but am after some ideas that I can adapt.
Of course, I may have this totally wrong and my first leaflet design could completely bomb!! I'll have to wait and see.
Regards.
Martin
Ps. Paul Phillips. Sorry to hijack your post.