Hi Shaun
neich marketing Shaun.
You should market to message match all neich markets. you cant just use on type of marketing to everyone. evan with the genral public you would still select on income basis.
I'll give you an example of an experance today. pull up in my van with Allergstop signs all over it, start setting up, now i normally strat doing my upselling and other marketing things as i fill my machine. this job was just a normal clean. I use Allergstop for all my jobs as its it only costs 2.3p per foot . anyway just about to start my scripts and the client asked me if the product pervents allergies. (she had hard floors on ground floor).
So she has noticed before I have evan started chatting to her about it. anyway you know the benifits of microsplitting. I explane this to her and then tell her that the product will kill all the substances that cause allergies. she is over the moon that she is getting this within her clean.
One client without an allergy problem that from now on will use a cleaner that provides that extra benfit. she does not need the protection, but like prospect that change carpets for hard floor for health reasons she is sold on Allergstop, which means that as the only network person in my area she will come back to me because she wants the extra value.
We have also started to use the reference from swenden about hard floor being bad for everyones health. I have just written a client newsletter for the network with the proff of the reference. This will be a major marketing tool as most people belive that hard floor are healthly. and have swapped carpets for them. some with no real reason to do this. this will now work in reverse now with Allergstop.
I am getting new ideas all the time about marketing this product. I read a report the other day about the conection between the allergens and poor sleep. the conection that is needed for marketing mattress cleaning. I will put this into my client newsletter next month.
We are seeing interest from outside carpet cleaning now. just meet a person from a company that works with animals and they told me that pet allergy has just been reconised as a real problem with animals workers. and in some areas a real solution is needed. cant say any more but just trying to give you an idea about the posabilities.
No question this product will be big. been chatting with some professors in the allergy field, as the allergy show is coming very soon and I for one will be there. making contacts. speading the word.
Just putting the finishing touches to a consumers guide that explains everthing so you dont have to keep going over and over the same info all the time.
I think that you will find that the allergy market is a very large one. I went and meet all the new network members this week and one was an asthma suffer. this guy did his own test with the product. he did not take his medaction before coming to the meeting and he know how long it would take before he would need it. he did not need it all day. He wanted to know that it was what it said it was, and put himself up without telling anyone.
With referance to the above. this is a cleaning product that is prevention not medaction. we are cleaners not doctors so it is very important not to get trapped into this conversation as we will be out of our depth. this product gives healthly indoor air quility, and by doing so gives releaf to suffers.
Shaun you are thinking on the same lines as me as the way you might market this type of service. you could just add say .15p to you sq yrd, or do as i do just use it on every job. remember its a microsplitter with extra benifits.
Respect.........Ian
