Bluez,
You maybe correct thst we are against the idea of a franchise buy in. However you are not considering all the facts.
With a frasnchise you pay them so much and possibly depending on who you go with, you may even have to keep paying a certain amount.
Areas especially in the cleaning business are devided up. So you cannot go into someone elses territory. :

Going for a top brand is not actually the best advice either. Being a top brand is just marketing and thats all.
Plus all they do is give you common sense advice and a small client base sometimes and a place to purchase the chemicals and equipment and ready made forms.
If you have a small amount of capital I would go it alone. As frieghtening as it may be it will be a magical journey even in the dirty world of cleaning.
To start with all you need are a few cleaning chemcals, some dusters and hay presto you are a cleaning contractor! Oh and a vacuum cleaner.
You start out on your own doing the work, cold call is the only way! Lots of it. Before you know it you will need to hire a cleaner or two.
Purchase some more equipment. Get yourself a few contracts and actual written contracts, terms and conditions and SAVE yourself money. A franchise No way! Be your own Boss. Go into anyones territory!
It all depends on what you want and where you want your business to go.
I started years ago, as a sole trader. I was tempted to go with a franchise but there are too many far to many things you are not allowed to do when you join. They are a rip off! And my personal opinion is that they are just giving you information that you can obtain if you looked hard enough.
Anyways, we are now a Ltd company Vat registered, and have many contracts and many staff. Yes it is hard work, very hard work and there will be times that you will think is it worth it!
You will think to yourself, after a few months if you can last that long I will go and get a job instead. But stick with it.
Now you have the climate that we are in, which is not great to startup in, but it could be as there are many companies including cleaning companies closing. Leaving the door open for someone else just like you.
Go it alone and keep your money in your bank, its money you earnt! Even if you didnt earn it.. its yours do not give it to a franchise as they will just treat you like another mug!
After all you will get more satisfaction on going it alone. No boss, No repayments, No territory rules. No meetings with them to see how you are performing. All the return, profit is YOURS!
I WISH YOU WELL IN YOUR NEW VENTURE!
Dave