[robert meldrum]

Just waffling, but hopefully with a purpose, when you've worked in sales / management / dealt directly with the public over the years, some things just keep repeating and it's been stated often " There's nothing new in advertising "

In the old ( very old ) cowboy films there was often the character selling the "wonder cure, for all ailments "and you can find references to adverts in newspapers, etc over a century ago, which are still relevent today .

[Jim Gibbard]

Robert
You are absolutely right.  Focus on what we can do for YOU,  rather than read this and learn a lot about  US.

If we put ourselves in the customers position ( we are all customers for something ) satisfy their needs and wants and less on Machine Spec, Chemical Spec, Equipment, etc. - It's all boring if you are not a carpet cleaner, I suppose.   Most customers do not want baffling with science and reams of figures, they just want something cleaning, at it's simplest.  Keep it as simple as needs be, but slant it towards what satisfies the customers desires.

I have been guilty of this, I must admit, as I am sure, have many others.  Next leaflets I do will be much more slanted towards the customers and their needs and wants.  In fact, I am going to change the slant of all my advertising, web included.  ME and US is out, YOU and YOURS is in.

Thanks for that, Robert.  That is probably the best post I have read in the few weeks I have been on this forum. Good logical thinking.  Keep the sausages "SIZZLING". 

Jim G

[robert meldrum]

Just part of the basic marketing stuff many of us have done in past lives, but tend to forget when thinking about OUR OWN business, this is how J P became a very wealthy young man, he just adapted what he found for carpet cleaning and " packaged" it with a "memorable " name.