hi hydro
results like that show that your flyers are hitting their mark and getting you leads
the results are down to your salesmanship
im a believer of "if t aint broke dont fix it"
alarm bells rang with the coach when he asked one poster to find out how many kids, what interests etc his targets had. could you imagine the logistical nightmare of sorting that out and leafleting each individual
thats when i started to think this guys a fruit loop/ does he really understand the uk market
every time i ask about the price or question somethings hes said he goes on the attack
it will be interesting to hear from those who bought the book wether its worth the money or would they rather have paid the old price of £25
30 years ago I started a job as a door to door salesman for a double glazeing company, you can imagine how hard this job can be, well I loved it and soon became very sucessful.
I learnt quite a lot about people and what is the best way to sell something to someone.
On some people you can do the "american sell" but with the majority of people all they want is an honest no "bullpoop" sale.
With window cleaning, its easy, all you have to ask them is do you want a good-reliable-honest window cleaner? Yes/No
They will either say yes or no. At times they might be unsure of wfp cleaning, but that where selling yourself comes first, if they have respect and confidence in you, then they will at least give wfp cleaning a chance, its then up to your skill at wfp cleaning.
At lot of forum members have told me to leave the "coach" alone, because it rare to have someone with marketing skills on the furum, well what about Craig from Ionics, a lot of people run him and his company down every chance they get, yet if you look at his marketing skills as the "coach" would say they are "AWESOME".
If you want to look at a window cleaner with awesome marketing skills who understands the UK market then you only have to look at a few members past and present on this forum. (craig Ionics-Alex Gardiners,Mike Express-Gyln Omnipole-David st Ives) to name only a few, there are many many more also out there, and all of them will help you out free of charge.
The other things that I do no like about the coach are, when anyone disagrees with what he says or questions his methods, they are ridiciuled and shot down, anyone who agrees with him are pawned over.
The main point, is his methods that he wants cleaners to adopt.
His main plan of action is for cleaners to target other cleaners work more aggressively, well this is a mistake, at the moment we have a trade where we are all willing to help each other out, yet you want to learn the "coaches" methods.
At the moment you all moan when another cleaners moves onto your customers with a lower price, well if you do go down the "coaches" route you better get used to it.
Some might say that I am afraid of the compertition, but remember I was brought up on this type of selling and instead of me losing work, if I adopted these tactics (and if others do, then I will) I would in fact be able to increase my round by at least 100%.
I already know the areas and propertys to target, I also know who are the cleaners.
Personally I do not think we will go that way, but 10 years ago, ladder uses never thought that wfp would catch on either.