[Mike Halliday]

or 5 rooms for £145.

these sort of deals are often used in the USA but you never see them here, but I can see how they could work, as long as you put at the bottom;

based on a modern 3 bed house.
through lounge classed as 2 rooms.

OK if you are a 'top of the range' £5/sqm carpet cleaner it wouldn't suit you but I think most carpet cleaners could make a living and build up a successful business working on this offer.

it might also cut out all the single room cleans that aren't that  profitable. I can clean a LR-DR & HSL in a modern house in an hour or maybe just over, so its not a bad price to charge.

If you work for poor end of the market who live on benefits then they probably couldn't afford to spend £99 out of their benefits but most working families could afford £99 so I think this could be a good offer;......

ANY 3 ROOMS CLEANED, DEODERISED & PILE REVITALISED  FOR ONLY £99
saving you £46 on our normal price
*limited time only* call today

anyone tried this?

[Ian Gourlay]

As you know I buy lots of books looking for

THE SECRET

Thought it was $99 dollars  which used to be £40

Next week we will be near £1 =$1  dollar

Trucmounts and other equipment will doble in price.

This will happen because next week we will all be offered £500 cash back from HMG

Have wanted to try it but the BOSS LADY will not let me

[clinton]

Have had that thought too mike

Think it could be a good opening and an eye catcher as £99  sounds a good deal when you add up the saving that can be made.

Am sure the work would be there to be had and spec early next year.

[Mike Halliday]

Ian it is 99$.

 but in the USA you get a lot more for your money, I often find what you buy for a Dollar cost you a Pound  here, So I think the comparison is about right.

[John Kelly]

One of my customers uses that very offer. As you say caveat regarding room sizes. Average job an hours work with a truckmount. You can get 4 - 6 in a day. Even at 3 a day thats nearly 1500 a week.

[Barry Livingstone]

Mike ive found your plan....h ttp://video.google.co.uk/videosearch?hl=en&q=dankenedy+marketing&um=1&ie=UTF-8&sa=X&oi=video_result_group&resnum=4&ct=title#


Its all in the name if you ask me ......

[Mike Halliday]

sorry James that had nothing to do with 3 rooms for £99 ....was it the right link?

I've just wasted 5 minutes of my life listening to some black dude called Gospel jackson

[Straker Cleaning]

Understand the need for quantity when using TM but would not keep setting up porty for so many small jobs

Sooner do 1 £300 job a day than 3 £100 ones  :

[Mike Halliday]

 Chris £100 jobs are a lot easier to find than £300 jobs.

5 x £300 jobs will produce 5 people to reccomend you...... but do 9 £100 will produce 9 people to reccomend you...

But I'm the same, I'd rather do 1 £300 than 3 £100 jobs.

[Shaun_Ashmore]

This sounds more marketing savvy,

3 rooms for £97.00 inc (inclusive could mean inclusive of anything if you are not vat registered)

I cold see it working, what you need is a helper and you could knock this off in 1 hour, 30 minutes between each job and you could have 5 a day, start on the carpet at 8.30 and be home for 4pm.

Shaun

[Ian Gourlay]

But you also need 25 enquiries a week about this offer

How would you generate that

[John Kelly]

Leaflets. Only way to make it work. Headline offer.

[Shaun_Ashmore]

Ian you lazy sod what do you do with your working week?

Shaun

[Ricky M]

TV adds cud be the 4wd with 3 4 £99 pitch ,
 recon its a huge amount of  ££££,s to lay out
 the demand would be great if adds went out at prime time (4pm-8pm)

saying that it could be a winner in the morning with the house wifes .

think you need to sign up to have adds aired so many times like 12 slots over 2 weeks ??


Ricky T

[Barry Livingstone]

Tv Is like radio for carpet cleaners...cost too much and the roi.doenst make it worth the cost. Better of having a Video on youtube and on your web sites more cost effective. Am trying out something on the net shortly....along this lines.....

[Ricky M]

James, Recon radio most be a lot cheaper the TV.
Been watching CC adverts , Seems to be the yanks &  Aussies that spend big on TV.

IMO some of the adds look really good tho.

going to do some asking around on costs.... anybody with any back ground info on this ?

Ricky T

[Mike Halliday]

Ian you'd need 25 jobs a week if your aim was £2500 a week but I bet 90% of cleaners on here would be happy with just 10-12 of these a week

which in my mind would  be starting at 8am and finishing for 12ish not a bad wage ( £1000-£1200 a week just for mornings) of course this is'nt all profit, but neither is any wage we already earn.

radio & Tv is used in the USA by the big franchises with this offer but I don't think an independent could use it in this country, its just too expensive and a regional TV broadcaster covers too large an area. My local TV network is Yorkshire TV, which cover an area up to 80miles of me 

the way to go (as john said) is leaflets, using this offer as the USP.

A new starter could do a lot worse than building his full business and marketing plan around this 3 rooms for £99.

[Aquakleen Restoration Services]

Im going to try this. I have about 12,000 leaflets left with my old special offer on and once they have gone I will put the £99 offer on and get 20,000 printed up and see what happens.

[derek west]

i think your all missing something, not everybody wants 3 rooms doing, if you don't have an offer for 2 rooms and even single rooms then your missing a big opportunity to get the phone ringing alot more with the same amount of advertising, a lot of houses dont even have 3 carpets.
i know your just trying to target this offer but to think your letting the 2 roomers go and say the hsl's  which are only 2 more lines on your leaflet, then personally its a wasted opp.
just my thoughts on the subject, and not saying its not a good idea i just personally think if your gonna have an offer and push it, you may as well include everyone for no extra cost rather than alienate yourselves to the custys who only want 3 or 5 rooms.

derek

[Mike Halliday]

damn!! you blown the whole Idea to bits

why didn't I think of that problem.....wait a minute.... I DID!!

I'd just put this at the bottom of the leaflet

 'But don't think we'll only clean 3 rooms!! we'll happily call to your home to clean just one carpet, please call us to arrange a free survey.......  & don't forget, we also clean upholstery'