a mate of mine started his w/c business in the last recession and is now very successfull, lets just hope not to many people start up and under cut us to earn a living.
These guys that start up and undercut dont last long. If they do, then they drop the customer they took from you, as they realise they priced too cheaply. Its that point when they ask you back, you increase the price.
any customer worth their salt, wont drop you for another on price alone. They will at very least try to reduce your rates.
You get for what you pay these days. You want a service with no quibble 100% satisfaction guarantees and a fully insured and professional w/c you pay more for it, you want a monkey you pay peanuts.