You can put out leaflets, place adverts,advertize on radio or tv,hang door hangers, send letters but you're still waiting for the oppertunity just to give a quotation..................... These forms of marketing can sometimes be a complete waste of money that is hard to find. I remember 20 years ago putting out leaflets to the tune of 10,000 only to have a response rate of nil! yet the month before they returned 2%.
The best money generating exercise i have ever done i started in 1990 when i had no work for 3 WEEKS! I simply got a few cards together and some quotation sheets and went door knocking, domestic was hard work but commercial?
wow for every 10 potential customers i visited i gave 5 quotations, i got their name, address, phone number and square yardage of their premisis. Sure i got the 'we've already got a carpet cleaner' but i persisted i asked them if they'd always had the same guy, most replyed no we had someone before but they were no good, i finished their sentance so you changed to get something better, yes was the reply, so if you found someone better and cheaper you'd change again i said....? they had to aggree.. hence a sale