[Mike Osbourne]

Have a look at this on ebay. 140272529589   

I got this model from Muro and I can highly recommend them.

[garyj]

A Riso is a printing machine sometimes used by copy shops, they are very fast not unlike a photocopier and pretty good quality. I think Ian Harper uses one as well.

[garry22]

I'm with Steve Chapman on this.. Content is king.

The paper is one tiny variable. Saying that, the heavier paper might make people keep hold of them longer IF the content is right.

This is true. A lady booked a job from a leaflet in 2006. Nothing strange about that ... until you realise we stopped delivering leaflets in 1996! She'd kept it for ten years.

Garry

[derek west]

cheesy and pink, what do you reckon guys, oh and if you can't see anything its cos i'm not a teckie and failed to load the flyer.
oh and say what ya like, its my experiment and a don't give a monkeys.
derek

[garyj]

Red & pink & blue, hard to read!

A few spelling mistakes and picture quality is poor and will be totally lost when it is printed.

The typeface is not clear or easy to read in parts.

Steve Chapman gave some good pointers and Mike Halliday is the leaflet king.

To be honest I don't like it, I think there are too many negatives and no call to action.

Please start again 

[derek west]

no. i refuse, its going out, apart from the spelling mistakes, where are they.
derek

[garyj]

  YES I insist 

Only found one obvious one so far, it is an AD not an ADD.

The word dear looks like clear in that typeface.

Get some more feedback before you run with it.

[derek west]

my mrs says dear looks more like dewi so your wrong, cos she's always right. and i don't care what anyone says by next wednesday 10,000 households will be throwing up at the sight of my gordy looking leaflet, and who's gonna clean all that sick up, yes thats right, me.  theres  cunning in my leaflet plan. always thinkin me.
derek

[Cathedral Floorcare]

Because there is a shadow over the carpet in the before and after photo's it's very difficult to see why one is the before and one is the after. 

[derek west]

agree with you there cathedral, gutted when i took the photos and saw them later, that was a mingin carpet and it was pristine when i'd finished. might have to change it but i aint got anymore of my own, and i really wanted to put my own work on there, its really hard to get a good photo, rooms are so dull and lightless that you don't get many chances, and the houses that are light are usually just a general clean. oh well.
derek

[Mike Halliday]

get em printed and stuck in people letterboxes!!

I remember Rob Saunders saying....."better to be prolific than perfect" ( only sensible thing I've ever heard him say )

you can keep on working on it, but while its sat in your computer its not bringing in work.

Mike

[derek west]

am doing mike,
gonna pay extra and get them hopefully for friday, all 10k will be out by wednesday next week weather permitting, he who dares eh mike.
derek

[Mike Osbourne]

The thing about it is it's different. Personally it would go straight in the bin, but I bet you do OK with it.

Don't be disheartened if you don't get your 40 jobs, it all evens out in the end.

[clinton]

Get them out derek and let us know how you get on

Got mine being done at the mo,there again no doubt they will be stuck in the van at xmas :

[garyj]

Just noticed nobody said anything about the sales letter I knocked up last night, I had forgotten I had posted it.

Not bad for 5 mins work I thought 

[garyj]

Presume you all thought it was rubbish then 

[garyj]

Derek are you printing the pick or putting it on pink paper?

[carpetworx]

I like it Del,get them out,hope you do well.

Gary the letter was great,i thought.

[garry22]

Derek,

Not bad for your first attempt. Remember you are selling to the general public, not to carpet cleaners.

Obviously, you are aware of the photograph issue. I thought the photo's showed before and after. I did not realise it was a shadow!

Garyj makes a valid point about negatives. I've seen big increases in response when negatives have been replaced with positives.

The second paragraph (things to consider)needs subtle attention.....

You should be looking at it from this point of view. "Here's what we'll do for you that most other carpet cleaners won't".

Then list them with bullets to make reading easier.  eg "Your carpets will be as dry as possible because we use powerful dryers to reduce drying times by up to 90%".

Just a matter of interest, we added the words "High Quality" to an existing leaflet a few years ago. Those two words boosted response from 2% to 6%. I couldn't believe it.

Well done,

Garry

[Jim_77]

Derek, are you keeping some sort of record, statistics or whatever for your leaflet drops?

It'd be interesting to compare stuff with you from my own small-scale testing I've been doing.

I've put out 5170 leaflets on my own to selected areas so far.  I've had 11 leads and turned 7 of those into jobs.  Those jobs have given me back £574, so an average job ticket of £82 (crap compared to referrals which is £150-ish).

But.....How's this for an encouraging thought:  Every time I push a leaflet through a letterbox it earns me 11 pence

That's made me feel a lot more optimistic about it after doing some areas several times over a few months and not getting a dickie bird.

Of course I haven't taken into account repeat business from the initial job, one of which I've probably done another £500 worth of cleaning for after his initial response to the leaflet.  Although it's really difficult quantifying things like that, I'm a bit of an excel junkie so I do keep a lot of stats and figures etc, it's amazing sometimes how different the stats are from what you "think" is the case