this is what i'm emailing the guy from Ionics who wrote to me:
Please accept my apologies. I had no idea that Ionic Systems Ltd had trademark over the words “Reach & Wash”. You are correct, I am not a customer of Ionic Systems Ltd and do not have an Ionic’s system on board my van. I will remove the words “Reach & Wash” from my signage straight away.
It would have been useful on your website to state that it was a registered trademark as I could have avoided the expense incurred; needless to say I understand your company’s position on this but feel I have been “picked on” because my signage looks so good.
I never intended to pass myself off as a user of Ionic’s equipment and as far as I am aware my customers have no idea who Ionic Systems Ltd are and that “Reach & Wash” pertained to Ionic Systems Ltd (this maybe something for your marketing people to look into?).
However, as I am a law abiding citizen I will respect your registered trademark.
Yours sincerely