What I think Andy, ww, etc is that leaflets are really important.The standard and quality for the price is astonishing, so maybe we can afford to have more than one leaflet for different marketing aspects.
My all singing all dancing leaflet hasn't worked as well as I'd hoped, in fact I got a better responce on my 'home made' ones.
However, I was happy with it and still am. There are some stock photo's on it which I don't like- some herbert in shorts- when i'm all about pro. So the point I'm making is, I wish I had more photos (like the ones ww won that competition with) so if the need arose I could put a leaflet togther easier.
Another thing I've thought about. I use a4 sticky back sheets to print my address on my payment envelopes .Using this method it would easy to stick a direct road/area, price/offer/quote on.
Absolutely brilliant, the best leaflet I can ever remember seeing.
The best I ever saw was Ian ferguson's. And mine of course.