If you know nothing, or little about marketing, there is tons of information available and you can adapt it to your own business. THAT IS ALL J POLISH DID
Some of the marketing strategies go back MORE THAN A CENTURY and virtually all have been adapted, or plageurised from direct selling organistions, like Double Glazing, Insurance, Car Sales.
Jim Wolverton's PINK FLYER is an adaption of other peoples flyers, which have been used in this country for at least 30 years. The " hand written " notes in margins, have been in use by Insurance and others, with good effect, again for loner than JP has existed.
Not knocking J P, he should be admired for his success, but you should realise, none of it is NEW, but, no matter how much you know about marketing, if you don't use it, nothing will change.
rob