[Mike Halliday]

for the 3 people who asked what my ad was like here it is, this is the same as last years (almost) which worked really well ( otherwise why would i repeat the same ad this year and put the same ad in another directory )

sorry its a bit blurry, but you can see the basic layout



Mike

[spindle]

thats a shame its blurry


i cant see how good looking u r 

[Nathanael Jones]

Nice ad,.. mind me asking roughly what it cost?
I'm looking at YP advertising now, and the rep I met with gave me prices of €1200 upwards for an ad not 1/10th that size!!

[Mike Halliday]

2 grand

mike

[davep]

Crikey, is that all upfront or do you pay through the year?

[Mike Halliday]

I paid it out of the money i earned last week

the other book is costing the same.

Mike

[Macarthur]

Not a bad price for an ad that size Mike, I will be paying around £1200 for an ad probably similar size to the Servicemaster ad just below yours there, it will however include an additional colour.  Providing this ad goes well I may try an ad the following year with a photo.
Nigel.

[Liahona]

Mike, I'll take your 2 grand and then I ll bring in more work than the yellow pages will for you.  Actually I'd do it for free.  Anyway, does it bring in that much that its worth doing?  I guess so else you wouldnt be doing it but just wondered.  Best, Dave.

[Mike Halliday]

I said on a previous thread where daft people were saying all you need from an ad is a 1;1 return that my advert brought in 5-1 but i worked out this number when the book  just came out, during the busy xmas period it went barmy I would guess it brought in 7/8-1 so it is worth doing, that why I've done exactly the same ad in another book, I'm hoping for the same return.

Mike

[Dave_Lee]

My half page YP ad this year, is just over £2,700.. No colour, due out any day now.
Dave.

[mark_roberts]

Mike

With all the offers what type of customer does it attract.

Yellow pages can put your head away with the price shoppers.

Mark

[Mike Halliday]

I do get price shoppers but I can tell them when they speak and tell me where they live and I just blow them out.

I get a lot of good customers from near me because the photo is nearly the same as on my van so they say I 'see your van all the time' and the bottom line list the area i serve, so  i get lots from that area.

mike

[Shaun_Ashmore]

Do you push the dry aspect of your suite cleaning?

Shaun

[Mike Halliday]

how do you mean? offer a dry cleaning service?

one of the top 3 boxes says most 'Suite dry within 1 hour!'

Mike

[Shaun_Ashmore]

I may need glasses then

upholstery cleaning can be hard to sell so drying times are a good selling point.

Shaun

[Mike Halliday]

the 3 top boxes say;

1)10% retired person discount

2) most suite dry in 1 hour

3) we move the furniture a 2 man team attend every job

[Len Gribble]

Mike

I can only see five fingers, what lm system are you using in the picture?

Len

[Mike Halliday]

its just my truvox scrubber, thought it would more interesting than me standing with my wand

Mike

[Shaun_Ashmore]

So brand recognition does work for us providing you are patient and work at it with consistancies.

Shaun

[colin thomas]

if you want more business take the picture of you out, it probably scares the kids

colin