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Mike Halliday

  • Posts: 10265
Text v pictures in leaflets
« on: September 15, 2018, 04:52:50 pm »
Years ago I read a marketing book about how leaflets with lots of text outperformed leaflets with little text but lots of pictures, did anyone else read this fact?

Having a conversation on Facebook on this subject and want to reference my facts, iím Sure it was Dan Kennedy or maybe joe polish
Mike Halliday.  www.henryhalliday.co.uk

Robin Ray

  • Posts: 1167
Re: Text v pictures in leaflets
« Reply #1 on: September 15, 2018, 11:09:47 pm »
Joe Polish is really just a rehash of Dan Kennedy. They are both all about informational advertising, giving people a reasons to call you via education and repeated calls to action. They both say the same thing really, just Joe Polish was more carpet cleaning specific.

Mike Halliday

  • Posts: 10265
Re: Text v pictures in leaflets
« Reply #2 on: September 16, 2018, 07:29:52 am »
Since I got Audible iíve Realised how much marketing information is a rehash of the the original master of marketing and salesmanship.

I listen to marketing & motivation books while I put out leaflets  and iím Constantly hearing the same things being told a different way.
Mike Halliday.  www.henryhalliday.co.uk

DB

  • Posts: 167
Re: Text v pictures in leaflets
« Reply #3 on: September 16, 2018, 05:24:51 pm »
They are still trying to reinvent the wheel then Mike  ;D

benny d

  • Posts: 703
Re: Text v pictures in leaflets
« Reply #4 on: September 17, 2018, 07:23:48 pm »
Any advertising works, as long as you advertise.
I tried all the Joe polish stuff. I have all the 100 A4 binders full of stuff. Cost a fortune.... The bottom line is, forget about all that , just get your name out there, and be professional when quoting or cleaning.
"If i'm not in action, I'm in traction"
Voted 397th best looking carpet cleaner in West Sussex 2015. Up 10 from last year...

neil 47

  • Posts: 1304
Re: Text v pictures in leaflets
« Reply #5 on: September 18, 2018, 05:40:50 pm »
The pink flyer was mainly txt , th thinking is that educated/wealthier  people looking to have their furnishings cleaned will read it all so be more likely to use you .

When Iím quiet I seek attention once I get it I stop .

If I want more work I look for more attention

And I tend to look for it in large cheaply available platforms
IICRC

Mike Halliday

  • Posts: 10265
Re: Text v pictures in leaflets
« Reply #6 on: September 19, 2018, 07:26:02 am »
Neil, it was in the context of the pink flyer that I remember the facts about text on flyers and marketing.

The problem is so many individuals get their information from people who donít know what they are talking about,  but they repeat that information, then someone else repeats them,  then someone else repeats them.......slowly itís said so often it starts to become the popular belief. Itís like this about how leaflets should be laid out....... lots of white space, bullet points and pictures.

people who have never put a leaflet  out In their lives talking like they are experts because they have read a blog about it.
Mike Halliday.  www.henryhalliday.co.uk