Don't get then type of jobs through tbh as keywords are not generic.
You don't have "window cleaner yourtown" as keywords then?
No way lol
Aren't you targeting window cleaning? I assume you must be targeting gutters or driveways or roofs then because unless the person searching for a window cleaner in his town has some special need, he is very likely to search "window cleaner yourtown".
Exactly.
Fair enough. I am really only interested in repeat customers. I won't quote one off FSGs, conservatories etc. That's why I find Adwords a bit frustrating at times. I do get the odd really good commercial and I do get regular customers from them, but it is the nature of the thing that a lot use Google when they decide they want their windows cleaning, but they only want them doing yesterday.