That's what marketing does it creates a need to sell a product.
Yes but marketing hype can only take you so far. Marketing creates INTEREST in a product, it does not create the need itself. There was already a need for teabags before tetley brough out pyramid ones.
A while ago I needed a new laptop, I looked at all the usual suspects hp, dell, sony etc, but I also looked at apple becuase I'd heard their laptops are good, seen their marketing ads etc etc. The marketing created an interest, it did not create the need.
When I saw that they were 3x the cost of other laptops I did wonder what was there about apple that could justify that price, maybe quality, maybe benefits, maybe features etc. What I found was that people who like apple, REALLY love their products. People who don't like them, just whinge about how they're overpriced and use clever marketing to reel gullible fools in.
So eventually I bit the bullet and got a MacBook Pro. Within less than a day I understood why people love them, and the price is more than justified. If I was asked to describe in detail what is better about MacBook than PC, I suppose it would be very hard because it's not just one or two things, its the whole product is better. It makes things easier, is more reliable.
To an outsider, that wouldn't be enough to justify a price 3x as much as other products, but in my view Apple stuff is well worth the extra money. Could a PC do all the same things for a third the cost? Yes it probably could in all honesty, but I will NEVER ever have a pc again. Once you've used a mac compared to a pc, you get it, but without using it I don't think you can.
I think it is very similar with Ionic stuff. Yes they have good marketing etc, but that is only the start. The 0ppb stuff, I honestly don't know what or if that makes any difference because I haven't tried it. To hear people moaning from the sidelines about it reminds me of the apple haters who've never used a macbook it but still only complain about the price and the marketing. What I do know is that ionic's gear is top notch quality and that takes them a long way.
I just bought new iPhones for me and the missus, even though much more expensive than the other phones purely because after the MacBook experience I know apple quality. Never had iPhones before, but I'm not dissappointed, and I'll never get android again. People said the fingerprint scanner was a marketing gimmick. The Slo-Mo video camera was a marketing gimmick and unnessassary. The dual colour flash was a marketing gimmick. But the truth is, they are not gimmicks, they are genuine features that are good. If someone had described them to me I wouldn't have got it. But now I've used it I understand how useful these things are.
To me that's very like Ionic stuff. People who have them love them and would never change, people who don't have them just whinge about them. I don't need a new wfp system right now, but if I did I would be very happy to consider a 0 per billion from ionics because I know their systems are very good and it might be a benefit worth having, along with the other stuff that 0ppb system can do. Maybe I've got to a stage in life where I've finally realised that price isn't everything and for stuff you need to last for years (like wfp systems) its worth paying more for better stuff.
Just my opinion, but at least I'm honest enough to say "I don't know because I've never used one", rather than be closed minded about it from the off.