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Ian101

  • Posts: 7889
google analytics - anyone use it for their website?
« on: March 23, 2013, 09:39:50 am »
Trying to improve my average visit duration of 3min 4 seconds - any tips ?

Also bounce rate is 56% any tips of improving that ?


MATT BATEMAN (OWC)

  • Posts: 1821
Re: google analytics - anyone use it for their website?
« Reply #1 on: March 23, 2013, 09:55:07 am »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

formb

Re: google analytics - anyone use it for their website?
« Reply #2 on: March 23, 2013, 10:10:37 am »
Quote from: Ian101
Trying to improve my average visit duration of 3min 4 seconds - any tips ?

3 min 4s is plenty of time. The people you want to look at your website have probably gone through a process something like:

Oh, my windows are dirty
Think I'll Google window cleaners
Ah, here's one near me
Looks professional enough
Think I'll give him a phone.

Quote from: MATT BATEMAN
All they need is your telephone number and a positive impression. They should get that from a website in seconds.

Like he said.


Nathanael Jones

  • Posts: 5596
Re: google analytics - anyone use it for their website?
« Reply #3 on: March 23, 2013, 10:26:19 am »
Trying to improve my average visit duration of 3min 4 seconds - any tips ?

Also bounce rate is 56% any tips of improving that ?



Your bounce rate might improve if you center your window on the screen (especially noticeable on HD monitors) & make the colour scheme more attractive,... You've only a few seconds to grab a viewers attention so the home page needs to be spot on!

Roland S

  • Posts: 368
Re: google analytics - anyone use it for their website?
« Reply #4 on: March 23, 2013, 10:28:22 am »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

because bounce rate and time on site are ranking factors for google.

AshWhite

  • Posts: 3427
Re: google analytics - anyone use it for their website?
« Reply #5 on: March 23, 2013, 10:30:33 am »
3mins is great - especially for a site about a local window cleaner.
56% bounce rate is not bad, either.
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

formb

Re: google analytics - anyone use it for their website?
« Reply #6 on: March 23, 2013, 10:31:55 am »
Quote from: Roland S
Because bounce rate and time on site are ranking factors for Google.

I did not know that.

Quote from: AshWhite
3mins is great - especially for a site about a local window cleaner.
56% bounce rate is not bad, either.

I'd agree with that. Remember quite a bit of the traffic you get will be from nosey window cleaners from here having a look. (I went on and had a look, must have been there no longer than 90s)

Nathanael Jones

  • Posts: 5596
Re: google analytics - anyone use it for their website?
« Reply #7 on: March 23, 2013, 10:46:03 am »
A promo vid is a good way to increase visit duration by 30 - 60 seconds too.

Personally I avoid Google analytics on window cleaning websites & stick with 3rd party providers like statcounter.com - - as has been mentioned, visit duration for this kinda website isn't going to get much better than 3 mins anyway so why let google know these stats?!

MATT BATEMAN (OWC)

  • Posts: 1821
Re: google analytics - anyone use it for their website?
« Reply #8 on: March 23, 2013, 10:52:56 am »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

because bounce rate and time on site are ranking factors for google.


Possibly/maybe/actually who knows; if you use Google as your analytical tool. I use statcounter but Im top of google in my town. So, not necessarily the case.

Ian101

  • Posts: 7889
Re: google analytics - anyone use it for their website?
« Reply #9 on: March 23, 2013, 10:53:19 am »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

because bounce rate and time on site are ranking factors for google.

yup the more time they spend on site the better for organic listing

Ian101

  • Posts: 7889
Re: google analytics - anyone use it for their website?
« Reply #10 on: March 23, 2013, 10:56:37 am »
A promo vid is a good way to increase visit duration by 30 - 60 seconds too.

Personally I avoid Google analytics on window cleaning websites & stick with 3rd party providers like statcounter.com - - as has been mentioned, visit duration for this kinda website isn't going to get much better than 3 mins anyway so why let google know these stats?!

video good idea  :)

page width and all that stuff ... erm no idea as did it thru 1and1 so may talk the talk and all that but i know nothing really.

If i was to get into making my own website from scratch what program would you suggest ? ,, is dreamweaver too much for a beginner like me ?

MATT BATEMAN (OWC)

  • Posts: 1821
Re: google analytics - anyone use it for their website?
« Reply #11 on: March 23, 2013, 11:04:44 am »
Dreamweaver is a great programme. Once you get used to it, like any software. Theres a month free trial with it or you can rent on a monthly basis. Buying it outright is steep unless you know someone who is a teacher or student.


AshWhite

  • Posts: 3427
Re: google analytics - anyone use it for their website?
« Reply #12 on: March 23, 2013, 11:12:01 am »
IMO you'd be better off getting someone to design you a Wordpress site - once the bulk of the work is done then maintenance/small changes are simple.
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

Ian101

  • Posts: 7889
Re: google analytics - anyone use it for their website?
« Reply #13 on: March 23, 2013, 11:24:39 am »
IMO you'd be better off getting someone to design you a Wordpress site - once the bulk of the work is done then maintenance/small changes are simple.

quite enjoying learning it at the moment - get a buzz when phone rings and someone says ive seen your website and i want my windows / patio / conservatory cleaned

AshWhite

  • Posts: 3427
Re: google analytics - anyone use it for their website?
« Reply #14 on: March 23, 2013, 11:33:30 am »
I know what you mean, but when you've got a Wordpress site and start editing it yourself its easier to learn - rather than trying to do everything from scratch.
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

Nathanael Jones

  • Posts: 5596
Re: google analytics - anyone use it for their website?
« Reply #15 on: March 23, 2013, 02:08:07 pm »
Video's are brilliant - I got mine off fiverr.com for £20 inc extras: http://youtu.be/zWMaILhE4bM

Dreamweaver is fantastic - but there is a steep learning curve,.. I'm using it for 7 years now & still discovering things. A 30 day trial isn't nearly enough!

Wordpress sites are good - but they're a pain in the butt to build from scratch. I'd recommend using a pro template (NOT a crappy free one!) to get you started as  it cuts out a HUGE amount of work & time as well as giving a really nice looking site. The ability to make your own changes is invaluable too IMO.


Roland S

  • Posts: 368
Re: google analytics - anyone use it for their website?
« Reply #16 on: March 23, 2013, 02:18:37 pm »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

because bounce rate and time on site are ranking factors for google.


Possibly/maybe/actually who knows; if you use Google as your analytical tool. I use statcounter but Im top of google in my town. So, not necessarily the case.

it's the case for every site, you don't need to be using google analytics for google to know what your bounce rate or time on site is, it knows this for every site.

Nathanael Jones

  • Posts: 5596
Re: google analytics - anyone use it for their website?
« Reply #17 on: March 23, 2013, 02:50:23 pm »

it's the case for every site, you don't need to be using google analytics for google to know what your bounce rate or time on site is, it knows this for every site.

Google finds ways of getting this info alright - but i'm not going to make it easy for them!

MATT BATEMAN (OWC)

  • Posts: 1821
Re: google analytics - anyone use it for their website?
« Reply #18 on: March 23, 2013, 04:07:49 pm »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

because bounce rate and time on site are ranking factors for google.


Possibly/maybe/actually who knows; if you use Google as your analytical tool. I use statcounter but Im top of google in my town. So, not necessarily the case.

it's the case for every site, you don't need to be using google analytics for google to know what your bounce rate or time on site is, it knows this for every site.

Oh really? And how does it do that if you don't use Google for your analytics?

AshWhite

  • Posts: 3427
Re: google analytics - anyone use it for their website?
« Reply #19 on: March 23, 2013, 04:18:17 pm »
Why d'you want to improve average visit duration.

All they need is your telephone number and a positive impression. They should get that from a website in seconds.

because bounce rate and time on site are ranking factors for google.


Possibly/maybe/actually who knows; if you use Google as your analytical tool. I use statcounter but Im top of google in my town. So, not necessarily the case.

it's the case for every site, you don't need to be using google analytics for google to know what your bounce rate or time on site is, it knows this for every site.

Oh really? And how does it do that if you don't use Google for your analytics?

From people using the Google toolbar, for one.
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk