[Perfect Windows]

If we drop 25,000 leaflets, we'll get about 60-70 customers.  Customers, not calls.

Vin

How many calls?

Our hit rate is around 1% calls.
90+% get quotes
We clean around 66% of work quoted for.

70-80 calls.

[telfordwindowclnr]

I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.

Would it not be better to spend the money getting you site at the top of the organic search 

I never click on the ad words links organic is much better isn't it 

Paul

It depends on your keywords. It would cost a bomb to get top of the organic listings of google for "window cleaner London".  To be top of the organic listing for "8th century watches for sale" would be incredibly easy.

To get top of any organic listing for window cleaning will take weeks, if not months. With Adwords, I can be top in one hour from now. Adwords is great if you are a start-up need instant work or if you are established and have a gap in your schedule.

[Ian101]

Ian u saying old simple leaflet works the best ?

no my old simple leaflet has not relly been a hit but they can take ages to have effect ... prob dropped about 8000 over the last 12 months.

Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.

From my own viewpoint I want another 100 customers by August so will be door knocking from Monday every day after work from 4.30 to 6.30 ish hoping to pick up 2 new jobs a night which means I can handle the 1st cleans with no real effect on the day to day rounds ..... prob will get a lot more than 2 a night but prefer to be pessemisitc then not demotorvated ............ the leaflets kick in as they have other services on them which will take up my Saturdays and any massive influx of 1st cleans.

Growing it slowly but surely and hope to have my part timer full time by end of August.

[formb]

Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.

Not quite. I'd need to do another 1,000,000 leaflets before I had that many.

[Ian101]

Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.

Not quite. I'd need to do another 1,000,000 leaflets before I had that many.

what you waiting for 

[Perfect Windows]

Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.

Not quite. I'd need to do another 1,000,000 leaflets before I had that many.

Serious question: Why would that be a problem?

Vin

[formb]

Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.

Not quite. I'd need to do another 1,000,000 leaflets before I had that many.

Serious question: Why would that be a problem?

Vin

It's not.

[PAUL ERITH]

I have put a few hundred out this week, Bring on those Quality customers that want a window cleaner 

I don't door knock because i don't like people knocking on my door trying to sell me stuff, but i also don't like tonnes of takeaway leaflets either but i don't have a problem with leaflets offering services or from the local hairdressers/nail bar/opticians etc

Paul

[roundbuilder]

I have put a few hundred out this week, Bring on those Quality customers that want a window cleaner 

I don't door knock because i don't like people knocking on my door trying to sell me stuff, but i also don't like tonnes of takeaway leaflets either but i don't have a problem with leaflets offering services or from the local hairdressers/nail bar/opticians etc

Paul

Come on stop mirroring soapy you live in a flat you said so why would you get cold callers knocking anyway?....you need more self confidence and self belief in yourself, your a nice bloke and could be blitzing it if you just pulled ya finger out and banged doors. I live 5 mins away from you and i canvass and bring in anything upto 100 new customers a month it clearly works and people clearly dont mind.
It clearly is the fastest way to an end.

[windiewasher]

Im in the middle of a 10k drop not had many calls but its more about awareness as i have a canvasser starting on monday in them areas and maybe 2 more canvassers the week after.
Its going to be busy busy busy

[PAUL ERITH]

I have put a few hundred out this week, Bring on those Quality customers that want a window cleaner 

I don't door knock because i don't like people knocking on my door trying to sell me stuff, but i also don't like tonnes of takeaway leaflets either but i don't have a problem with leaflets offering services or from the local hairdressers/nail bar/opticians etc

Paul

Come on stop mirroring soapy you live in a flat you said so why would you get cold callers knocking anyway?....you need more self confidence and self belief in yourself, your a nice bloke and could be blitzing it if you just pulled ya finger out and banged doors. I live 5 mins away from you and i canvass and bring in anything upto 100 new customers a month it clearly works and people clearly dont mind.
It clearly is the fastest way to an end.

Still get people knocking on the door trying to sell dusters (ex cons), sky, virgin, and even donations for batter sea dogs home.

You like door knocking i like leafleting both methods work both have good point and bad points

Paul

[PAUL ERITH]

Im in the middle of a 10k drop not had many calls but its more about awareness as i have a canvasser starting on monday in them areas and maybe 2 more canvassers the week after.
Its going to be busy busy busy

I done a street today 100 odd leaflets aready got a confirmed job happy days 

[formb]

Come on stop mirroring soapy you live in a flat you said so why would you get cold callers knocking anyway?....you need more self confidence and self belief in yourself, your a nice bloke and could be blitzing it if you just pulled ya finger out and banged doors.

You undoubtedly have a better idea of the amount of people who are averse to cold calling than I do because you have actually done it. I'd bet that it's pretty high though, the majority I reckon.

For me it is not a confidence issue, although I agree you would need to be pretty confident to do it, even more so to do it effectively.

It's purely down to the fact that I don't like to be cold called. It irritates me. 

[Ian101]

20000 leaflets collected 



will be 2 stone lighter after delivering all of these

[Paul Clapham]

How much did Printing .com charge you for 20,000 ?,

I have just paid £310 for 25,000 full colour double sided 130gsm.

+ £60 for a full new design and artwork.

cheers
Paul.

[TomCrowther]

I just sent 20000 out thru the local paper {last night} and have another 20000 which will be delivered by me and my "lad". I had help from a couple of guys on here with the leaflet and approach {thank's Lee and Vin}and have already got 10 new customers, 2 cleaned today. One mail from a potential customer who wants "the whole lot doing" that's regular window cleaning, gutters, driveway and conny roof. I get one of these every now and then and it's a great day's earning.
Several others to call back and that's before the weekend. I think i will get around 30-40 from the first blast and hopefully a regular drip from the ongoing "Soapy" approach.
I know that canvassing is probably the most effective way of getting new customers but feel the same way as Soapy. I hate being bothered when I am at home and have never done it. Maybe if I tried it I would feel differently about it, but have no plans just yet.

[WGB]

I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.

Would it not be better to spend the money getting you site at the top of the organic search 

I never click on the ad words links organic is much better isn't it 

Paul

Yes Erith only 2-3% click adwords the rest go stright to organic. http://youtu.be/MP9eRTR01Po

[Crystal-clear]

1000,000 soapy ur a beast    how so you rotate areas as each area has only 10- say 30k worth of houses,

Some very useful info here so other leafleting gods like vin say 70 or so cleans lee says 40-50 ill ill be happy if it was anything like that within the first 2 weeks would mean I'd get half the cost back no one said anything about my 2 monthly thing on the leaflet that I'm hoping will encourage a few extra calls

[PAUL ERITH]

I always work out my leaflet target to a return of 0.2% per thousand That way i always know that i will hit my targets

I always get more than 2 per thousand on average 

Good luck Paul

[Crystal-clear]

Cheers 2 per thou would be good, Paul what do you think of my 2 monthly thing lol need to hear someone say its "ok"