Maybe I should rename my business Aaaaaaaaardvark to get 'top ranking'.
I've had 3 leaflets through my door in the past month, offering to clean my carpet for ~£15 per room. My wife wants our living room carpet cleaned - she can't afford me. I charge much higher rates than that, but I get a smile and a 'thank you' every day, and sleep well at night. And I anticipate repeats. Isn't that how to build a business?
Just today I asked the B&Q check-out girl what feedback she was getting about renting out 'rug doctor' from their store, she said they get lots of business, and happy customers.
I've never run a business before this year... maybe I've got it wrong!