[bennymon]

Are any of you going to the alltec double dip seminar on the 25th. Del

[Jim_77]

double dip seminar??!!  Sounds a bit wrong!

[bennymon]

It does Jim that's why I'm thinking of going 

[COLIN BRIGHT]

I'm going, no good at Internet thing, so hope to learn about more, just booked Into the Menzies hotel for £70.50 b& b thought that was a good price for what looks like a nice hotel

[Kev Loomes]

Thought I'd go along and have a look, so see you there.

Kev

[waynebarry]

Can you tell me what it costs and do you have be a member of his marketing group?

[Ian Gourlay]

It went down to £49.50 last week for listening to Webinair now it should have gone to £150 as early bird discounts should be  no more

[waynebarry]

Thanks for that ian, I did listen to the webinar but didnt sort anything out well you know what they say the early bird catches the worm!!

[waynebarry]

Hi Ian - Just thought I would say I have just checked the Altec site out and have realised the webinar I listened to was earlier in the month with Robert on his own and not the one with Steve Clarke I didnt even know it was on!!
Oh well have to wait for the next one its worth it for £48 or even the £97.00 mentioned but not the £147.00 now advertised!

[Shaun_Ashmore]

If I'd have pulled my finger out or been a bit less busy I would have liked to have gone only trouble is this recession keeps passing me work and I'm a fool to turn it down as there's a recession on!

Shaun

[Ian Gourlay]

I must admit I always get wound up by the Webinairs , i had to stop myself reaching for plastic.

Went to library got a book on Facebook and also downloaded a load of Face Boook instructions from the Don Jon Site. Not sure if it will tell me what to twitter Also ordered another book from Amazon on Direct Selling for my Library

And I will not know what the new twist is in the three step letter

[Mike Halliday]

I always found these days to be disguised sales days for Alltecs larger marketing packages, you are paying for the privalige of being sold to.

It's a basic sales technique to make people pay as it gives the day value, ....what do you get of value for free? 

But if I lived closer I would have paid the £45 to attend, to to have the oppertunity to chat..but not the £150

[waynebarry]

Hi - Regarding this thread I know some of you went to the seminar on Friday unfortunatley I couldnt make, I am interested to know was it worth it, did you learn and take a lot from it or was it just another Altec sales day covered up?

Cheers

Wayne   

[Kev Loomes]

It was a good day Wayne. very glad I went.

Most of the morning was taken up with 'text marketing' a way to utilise client data i.e. their mobile numbers (cant remember the name of it). Its an extremely effective way to reach clients - but dont just think this is a way to just bulk text and thats it.

The concept is to do things like (amongst other things) text only clients in an area i.e. postcode. This way you can text all the people in that area - with an offer or something, and then get work all in the same area - bang, bang one after the other. It can do lots of other things too.

As a matter of interest we have been developing the same sort of thing actually built in to Cleaners Mate itself. It can do the above but also from when they last used you, what service, what type of client (how much they spent with you) etc etc. So for example if you fancy doing a load of leather cleaning in just one road (or roads together) just text them all at the same time and watch the work come in (obviously the text will only go to those that have leather furniture).

A great example of this would be: "Hi, its xyz company we last came to you 2yrs ago and we are seeing a client in your road on 14th June. If you need your leather cleaned again we can give you a 20% discount if done at the same time? Just let me know. Regards John Smith".

Texting may sound old, but its actually very very effective. I think the figure is a 20% increase in sales. Think about it, you always open a text - you have to otherwise its always on the screen! So this means that it will always be read - as opposed to an e mail or even written mail.

Of course if you wanted to just text all your clients then of course it will do this! Exciting times ahead!

The afternoon was presented by Steve Clarke who is a top guy. It was all about social media and how to utilise it to boost business. I for one have started the ball rolling already on this.

I have to give Robert Saunders his respect because it wasnt a day filled with sales and to use Alltec's system, only a small mention was made.

If Steve Clarke would do another day on social media, maybe slightly advanced than what he went through on Friday, I would definately book that.

[waynebarry]

Thanks Kev, very informative reply the main reason for me wanting to go is to listen to Steve Clarke as I rate him very highly (unfortunatley Ive had a run in with Robert in the past) should of swallowed the fact I missed out on the inductory rate and paid the £150, the text marketing sounds interesting I will have to wait untill the next one!!

[Garyj]

What software would you use to send those texts Kevin and where would you get the phone numbers from? Also how would you know if they have leather or not?

[AshWhite]

I assume he means from your existing database?

[Linds Russell]

I've been playing with text marketing and it works.

I use Text Marketer and I topped up with £60 in text credits. I've had over £1200 worth of work from the texts we sent out and I still have around 200 text messages left from that £60. I really need to sort out my database properly to make it more effective as Kev describes but take it from me - it works!

To get the most from it, try to keep within 160 characters in the message as if you go to 161, this takes up 2 messages worth of credit and is less cost effective.

Linds

[Kev Loomes]

The feature is all in the software and is integrated - not a standalone program, not a byproduct. Details will follow on its release! Like Ash says, the numbers are from clients - in our case from the database. This is why its NOW crucial to obtain mobile numbers from enquiries as you can market those that turn in to clients - and even those that perhaps havent (its worth marketing the ones who didint as they may have used a splash n dasher and want someone who can do a proper job).

The reason you know what service they had is because it draws data from invoices. It seperates automatically so even if you had multiple services in an invoice it will pick these up independently. Obviously dates too etc etc.

The actual process of text marketing takes seconds. It will become the most used feature to market as it is so much quicker than normal methods.

Linds is absolutely spot on - it does work

[Mike Halliday]

My Son gets 3000 text a month  for £17 this includes line rental,  Internet etc..etc

 i can see how this is a cheap way of contacting customers and with average contract lasting now 18mths - 2yrs at least the number will be valid for a while...... which is what i have always consider a flaw with email marketing, that people will change their email address every time they change ISP