[Lee Burbidge]

What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'

I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.

Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.

Can you guess what I am talking about? My guess 'no you cant'

 

[GDwindowcleaning]

Window cards they stick in the window to say yes?

[Window Washers]

What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'

I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.

Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.

Can you guess what I am talking about? My guess 'no you cant'

 

en·light·en us

[geefree]

You put little stickers everywhere, ... atm machines, pubs , restaraunts,  buses, anywhere.  

bus shelters , anywhere you can.

[GB Window Cleaning]

yellow page advert? or business directory

[Johnny B]

Have some labels made up, and stick them on windows of houses that you are targetting for custom?

John

[Carl@Cwc]

What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'

I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.

Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.

Can you guess what I am talking about? My guess 'no you cant'

 

enlighten us mere mortals then m8

[stuart mc]

someone let me know, when he decides to tell us and stops attention seeking

[GB Window Cleaning]

black magic?

[GB Window Cleaning]

subliminal messaging ?

[davids3511]

Window cards they stick in the window to say yes?

Been done. I have 10k of them going out by the end of the month.

[idealrob]

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.

Sticky marketing is not about websites but is about getting people to to come back again and again to your business
His top tips include:
Realising that it’s not about you it’s about the customer and that in everything you do or say for your customer there has to be ‘value’ in it for them. He recalled the famous quote from John F Kennedy’s inaugural address when he said “Ask not what your country can do for you – ask what you can do for your country’ and believes that business should be repurpose this to be “Ask not what your marketing can do for you – ask what you can do for your customer’.
Secondly, he said that every purchase is triggered by an event and that if you can understand the event then you can generate content around that context to better engage with your customers and earn a table at the purchasing table. He went onto repeat that it’s not about your products and services but is about the customer event.

idealrob

[CLEANCARE WC]

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.

Sticky marketing is not about websites but is about getting people to to come back again and again to your business
His top tips include:
Realising that it’s not about you it’s about the customer and that in everything you do or say for your customer there has to be ‘value’ in it for them. He recalled the famous quote from John F Kennedy’s inaugural address when he said “Ask not what your country can do for you – ask what you can do for your country’ and believes that business should be repurpose this to be “Ask not what your marketing can do for you – ask what you can do for your customer’.
Secondly, he said that every purchase is triggered by an event and that if you can understand the event then you can generate content around that context to better engage with your customers and earn a table at the purchasing table. He went onto repeat that it’s not about your products and services but is about the customer event.

idealrob

nothing new there. im out

[Window Washers]

Window cards they stick in the window to say yes?

Been done. I have 10k of them going out by the end of the month.

thats clever, every window cleaner knows where to look for a new customer in your area 

[GDwindowcleaning]

They can work if targetted, I wouldnt put out 10k at once....

[davids3511]

Window cards they stick in the window to say yes?

Been done. I have 10k of them going out by the end of the month.

thats clever, every window cleaner knows where to look for a new customer in your area 

Aye, but who said they were going out in my area. I have a franchisee starting on the 1st feb and it is to fill him up and is slightly out of my area. 

[davids3511]

They can work if targetted, I wouldnt put out 10k at once....

They are targeted, targeted at houses I want to clean. I vet each area, tell the leafletters exactly what streets I want doing and supply them with street maps. Its alot of work but not as much as door knocking and bings in results somewhere between conventional leafletting and doork knocking. I get about 1.5 customers per hour of leafletting.

[GDwindowcleaning]

But 10k at once could swamp him and you could end up losing very valuable work, as window washers said other window cleaners know what they are....

And its going to take along time to drive round 10k houses....

[davids3511]

If it does swamp him I will slow it down. The 10k are not going out in one week, it is over 3 weeks. If I have a huge response I will slow it down and spread it out more.

As for other window cleaners, what can I do? I have always worked this way and managed to build a round of 400 monthly customers in 4 years. The bulk of them came in the first year leafletting this way. I got 19 once from 2 hours leafletting.

The leafletters only work on thursday and friday on my work. I then drive around on sat and sun so they wont be in the windows for too long before I knock on the door.

[Carl@Cwc]

would someone please summise what this technique is and comprises of ?