I didn't hear it but the trouble with programmes like this is that it doesn't put off the 'shoppers' who continue to act like sharks after cheap deals.
On the plus side it will hopefully put off more businesses getting involved in this scheme, which if the gods are kind will drive groupon and its likes to to the wall.
Enterprise got plenty of negative prime time publicity on TV some months back but they are still functioning in just the same way all because 'shoppers' believe in the £8.99 a room scam.
It's the way of the world at present and it's not going to change for some years, therefore cheap will sell.