A small sole trader hand makes shoes for £1000 per pair from his shed. He feels sad that he only has 1 upmarket major customer and sells only 100 pairs per year. Most suppliers turn him down because of his stupidly high pricing, this upsets him greatly. He’s never really busy but has more than enough money due to very little overheads. He spends most of his time with the family at home and abroad.
His competitor has state of the art equipment that cost him £250000, he also employs staff, an engineer and rents his building. Because of this investment he can produce shoes on a large scale for £5 per pair. He produces 20000 Pairs of shoes in one year alone!!!! and supplys 25 major customers and wins almost every contract!!!! He's so pleased with himself, and laughs when he see's his competitors pathetic small set up in a shed.
Because of this volume of work he rarely see's his family, but he’s not bothered, he’s busy and earning!
Who’s the real winner, you do the maths.
Matt