to answer the VAT question - most of our customers are VAT registered businesses, we also do a lot of work for governmental bodies.
with domestics we charge our price, add on the vat - therefore a £20 house becomes £24 etc - we have to pay the vat on these obviously. As for customers not putting up with it - they don't have a choice, I have to charge it.
Richy - To answer how we got to the point we are at - simple, I went for government work straight off through a contact from my old work - now the work is tendered but he lets me know when the tenders are out but its open info for anyone. It really was relentless for about a year but anyone can do it - you just have to be determined. Its all too easy to get weighed down by being too involved in the cleaning side, that is not what makes the money, its your sales that makes the money. You need to organise work so efficiently, we could easily add another 2 to 3k of work on a month, simply because we are well organised, but to do that would mean us working longer hours - I'm happy to pay my guys a full week even if they finish at lunchtime on thursday because it means they are happy, and therefore unlikely to leave me - I make enough to keep me happy and can take time off whenever I want, the guys are reliable and more importantly, TRUSTWORTHY - I can leave them to it for a fortnight and know when I come back everything will be in order.
The old adage of your staff being the most valuable asset is true, they have looked after me well so I'll continue to look after them (even if it means an extra day or two off here and there).
So to round off, if you want to take your business to the next level, work harder at getting new business, take on good staff - look after them and above all - be organised.