There is already plenty of training available and while I don't disagree with your sentiments Robert, more training and qualifications are irrelevant if there is not an increase in carpets to clean.
The bottom line is customer awareness - but you're right, while we all moan on here, vax and rug doctor do something about it. That's why the majority of customer awareness about carpet cleaning revolves around those products, equally with vanish and the like.
Which just goes to show that it works.
It's not enough for us all to bitch on here about why they should use us and not those products - they don't know about us, they do know about them - why ? because of brand awareness - tv ads, magazine ads.
Getting carpet manufacturers involved is pointless. Customers don't buy from manufacturers they buy from retailers, who have even less inclination to inform clients about doing something regularly that will ultimately delay them from buying another new carpet.
Advertising works - even the things we buy are as a result of awareness. The only reason we don't do it ourselves, as individual companies, is the cost - which is why we are limited to leaflets, websites, social media etc;
Why is it that only 10% - 15% (if figures are to be believed) of households in the UK have their carpets cleaned ? It's because it's not in their faces from various media outlets on a regular basis.
To keep on about cost is just negative, it doesn't have to cost millions or hundreds of thousands - thousands yes.
But then look at how many thousands of pounds we invest in equipment and then hope that the phone rings to justify those costs.
