Hi Dave,
We have had our VAT registration come through, and this has made the postage that much more expensive unfortunately.
It's "swings and roundabouts" as it really does cost around that us that much to send the individual items, after packaging, postage cost and fulfilment are taken into account (which are all variable costs, depending on number of items, weight, packaging charges etc.), but we give free postage for orders over £100.
I have just reduced the price a little, hope that helps. Also, make sure you check out our Special Offers page.
Paul