Am I mistaken or are grippa selling a £500 vac for £1100?

I have found no difference in leaflet response rates for ANY time of the year, except the 3 weeks immediately before Christmas.  It always seems to stay rock steady at around 1.8%.

Of those 1.8% responses, conversion is also steady at around 75%.

It's interesting to see how some are drawn to leaflets, some to canvassing.  IMO both have their place, but there are differences in the type of customer who responds.  If you get a response from a leaflet, the customer is the one who has acted.  If you canvass, its you that has acted, the customer just responds.

In my experience, when the customers acts (eg leafleting) it leads to a more reliable customer.  It is they who wanted your service, they didn't need to be persuaded.  This also translates into charging a higher price.  The trick is to make the correct impression with your leaflets, and that is a real skill.  Putting out posh leaflets in a scruffy area doesn't work.  Putting out scruffy leaflets in a posh area doesn't work.  You have to select the type of area you want to target and then design the leaflet accordingly.

I have also found a different response in cities compared to rural areas.  In rural areas, customers are much less responsive to door-knockers.  Suspicious even!

These days I rely on leaflets only.

For Lee: please please please don't get drawn into arguments with forum fools again. That is a blind alley, and will just make you annoyed.  Just ignore them, simple.  I say this because I (selfishly) need you to stay on the forum to answer growth-related questions I have.

Good info Pete
I have started leafleting this April with a posh leaflet in all kinds areas found the response and conversion rate exactly the same as yours
The pricing with the leaflets is also higher then my canvasser can achieve selling our service on the spot at the door
I find this increase in price covers for the work being less compact
Pete how many years have you done leaflet drops in the  autumn/winter months ?
Who do you use to drop your leaflets in these months?
 Many Thanks Dean

Good point KS. I am not especially trying to defend Lee but am often surprised at how some members like to criticize others, for to me, no  good reason. Maybe it is a way of some unconsciously expressing their inferiority complex.

As you pointed out Lee did the same to Splash & Dash. I think most sensible people limit the amount they post on the forum because of this (and the fact there is not much new to post about wfp).

What is it you want then, is it a forum where anybody can say anything they want without being challanged ?

Funny how everyone leaps to Lee’s defence but choose not to comment on his arrogance towards Splash & Dash🤔

Lol doesn’t bother me I just tell it as it is  someone like that will never intimidate or frighten me I will always defend what I believe and can prove to be right , Lee is a very experienced guy but could still learn a lot from much smaller companies than his own , , if you are just going to use leaflets to build a buissness  it will take a long time and the work is spread over a much larger area , all our work is compact apart from the commercial  , on most weeks domestic work we travel a maximum of  45 miles in the whole 5 days work , again this is  a huge saving in diesel ,and no down time driving and sat in traffic , maximising profits , using flyers has proven to work but canvassing produces far  more productive and compact work , once you get to lees size I accept it would be expensive but would still be more cost effective than having vans driving all over the countryside stuck in traffic , if the van is moving you arnt earning money , the more it’s stationary the more you are earning , we are only a small company compared to pryors , but our expenses are also tiny , no advertising budget for the past 15 years has been needed saving tens of thousands of pounds , most of our work comes from recommendation from existing customers , the rest from website , the only reason I keep the website going is beacause I want to attract new commercial work , again the costs hear are minimal to I haven’t updated the site in years , seo costs around £10 a year that’s it , and we are turning 90% of enquires away , so why do certain companies need to spend tens of thousands per year advertising, personally I think there turn over of customers is very high and the have to constantly be replacing ones , I base this on the reviews that appear on line with a lot of dissatisfied customers , again I accept not all customers are reasonable people , but when you loose the personal touch with quoting jobs and just take on everything that it the result you get , we don’t accept all enquires I reject a lot for various reasons , our cancellation rate is virtually zero , most are beacause they are moving or have died . Once you get a large number of customers and loose the personal touch all kinds of problems ensue you only have to look at all the high street multi national companies to see this is true . Again this is why I want to keep my buisness small manageable and me being hands on , I wouldn’t want to be in the office all the time doing paper  work , that would be my worst nightmare, for all those wanting to expand your buisness to a multi van operation it’s not difficult anyone with an ounce of common sense can do it if they want to , some people try to big themselves up look what I’ve done just like solar Steve did  , wether you have one van with employees in it or 100 vans the principal is the same just a much larger scale , if that’s what you want then go for it but 99% of people are to afrade to try , but would succeed if they did .

Good point KS. I am not especially trying to defend Lee but am often surprised at how some members like to criticize others, for to me, no  good reason. Maybe it is a way of some unconsciously expressing their inferiority complex.

As you pointed out Lee did the same to Splash & Dash. I think most sensible people limit the amount they post on the forum because of this (and the fact there is not much new to post about wfp).