Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Crystal-clear on March 15, 2013, 09:55:43 am
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I'm almost set to go with the new slightly edited leaflet pushing a popular 2 monthly clean which is my default.due to lees input and success which he shared I too want to give it a try with jogpost was hoping to start in jan but never mind,personally I am hoping for 50 cleans that's 2 per thousand so maybe let's say 75 calls and 50 cleans ? Am I being unrealistic ? Feel free to knock me down if i hope for the best and prepare for the worst I should be okay what's the worst 10 cleans? Would like to from others who dropped this amount on the same day how hectic was it or how was it for you cos of thr amount I have images of the phone ringing and ringing lol bet it ain't quite like that ! I have only ever done small amounts
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I have done leaflet drops on that scale and higher. I would expect 250 calls spaced out over a fortnight or so. Quite hectic.
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I've got 20000 coming from printers today however I will be dropping em over next 5 months all by myself - I'm hoping for 100 new customers from it but will be canvassing as well.
Mines got window cleaning, pressure washing, solar panel cleaning, connies and upvc plus a first for me prices like Mr Pryor.
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Not many at all. Let us know. I reckon about 1 per 100, if that. :(
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40-50
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Not many at all. Let us know. I reckon about 1 per 100, if that. :(
1 per 100 = 250
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Soapy 250 calls sounds really good, lee is that 40-50 cleans ? If so ill take that
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Its silly guessing as surely it all depends on how many cleaners are in the area and what sort of people live there. I canvassed local to me last night and only picked up 3 customers due to everyone had a window cleaner already. If you leaflet areas like that you wouldnt get anything. Surely leafletting main roads and country lanes and stand alone houses would be miles better than the "normal" type of house and area's people go for. Of canvassing is so much better on those type of areas then im sure your leaflet hit rate would be too. Come on think outa the box and do it different.
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Mick I think a minimum strike rate exists in leafleting
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Mick I think a minimum strike rate exists in leafleting
Aggreed so maximise it best you can and leaflet where you dont think others have...
Its how i would do it.
Good luck though i wish you well, i love this forum lately as so many fellow shinners have the hunger to succeed and do well.
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If u only got window cleaning on leaflet then time V result very low - I've been dropping my old leaflets whilst new multi offer ones were getting sorted and so far not many calls.
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I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.
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Got a voucher for 75 quid so will be trying that soon just waiting for site to be optimised
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I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.
Sorry to be thick but what is google adwords??. I keep hearing about them on here??
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I'm just editing the leaflet a bit hoping the 2 monthly clean catches customers eyes as alot work monthly and I'm very happy to take on a Serious 2 monthly
so the customer saves money, its gona say "try us out and call today!" Some of you will think wtf "try" surely that's inviting one offs but thing is I am going to look at this as purely financial and try is a very soft sale also I will be charging 1.5 or 2.0 for first cleans so will filter out/cover for one offs, u lot think its ok ? Or just keep it simple ? My idea was to maximise lead flow by putting that 2 monthly try us stuff, hoping that a few people who are sick of monthlys ring as when I canvassed I get a few who have someone too regular and are happy to switch ,
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Ian u saying old simple leaflet works the best ?;)
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I'm almost set to go with the new slightly edited leaflet pushing a popular 2 monthly clean which is my default.due to lees input and success which he shared I too want to give it a try with jogpost was hoping to start in jan but never mind,personally I am hoping for 50 cleans that's 2 per thousand so maybe let's say 75 calls and 50 cleans ? Am I being unrealistic ? Feel free to knock me down if i hope for the best and prepare for the worst I should be okay what's the worst 10 cleans? Would like to from others who dropped this amount on the same day how hectic was it or how was it for you cos of thr amount I have images of the phone ringing and ringing lol bet it ain't quite like that ! I have only ever done small amounts
If we drop 25,000 leaflets, we'll get about 60-70 customers. Customers, not calls.
Vin
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If we drop 25,000 leaflets, we'll get about 60-70 customers. Customers, not calls.
Vin
How many calls?
Our hit rate is around 1% calls.
90+% get quotes
We clean around 66% of work quoted for.
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I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.
Would it not be better to spend the money getting you site at the top of the organic search ???
I never click on the ad words links organic is much better isn't it ???
Paul
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I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.
Sorry to be thick but what is google adwords??. I keep hearing about them on here??
Google advertising. Google anything you like. The top 3 ads and the ones down the right side of the page are Adwords. The owner of the ad will pay per click. Yellow pages used to rule the world, that's why we all used to advertise with them. Now, google rules the world, so it pays to advertise with them. :)
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If we drop 25,000 leaflets, we'll get about 60-70 customers. Customers, not calls.
Vin
How many calls?
Our hit rate is around 1% calls.
90+% get quotes
We clean around 66% of work quoted for.
70-80 calls.
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I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.
Would it not be better to spend the money getting you site at the top of the organic search ???
I never click on the ad words links organic is much better isn't it ???
Paul
It depends on your keywords. It would cost a bomb to get top of the organic listings of google for "window cleaner London". To be top of the organic listing for "8th century watches for sale" would be incredibly easy.
To get top of any organic listing for window cleaning will take weeks, if not months. With Adwords, I can be top in one hour from now. Adwords is great if you are a start-up need instant work or if you are established and have a gap in your schedule.
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Ian u saying old simple leaflet works the best ?;)
no my old simple leaflet has not relly been a hit but they can take ages to have effect ... prob dropped about 8000 over the last 12 months.
Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.
From my own viewpoint I want another 100 customers by August so will be door knocking from Monday every day after work from 4.30 to 6.30 ish hoping to pick up 2 new jobs a night which means I can handle the 1st cleans with no real effect on the day to day rounds ..... prob will get a lot more than 2 a night but prefer to be pessemisitc then not demotorvated ............ the leaflets kick in as they have other services on them which will take up my Saturdays and any massive influx of 1st cleans.
Growing it slowly but surely and hope to have my part timer full time by end of August.
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Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.
Not quite. I'd need to do another 1,000,000 leaflets before I had that many.
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Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.
Not quite. I'd need to do another 1,000,000 leaflets before I had that many.
what you waiting for ;) ;D
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Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.
Not quite. I'd need to do another 1,000,000 leaflets before I had that many.
Serious question: Why would that be a problem?
Vin
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Soapy has right idea that leaflets are an ongoing process which has to be done constantly over a long time ... think hes got 4000 customers so he must be something right.
Not quite. I'd need to do another 1,000,000 leaflets before I had that many.
Serious question: Why would that be a problem?
Vin
It's not.
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I have put a few hundred out this week, Bring on those Quality customers that want a window cleaner ;) ;)
I don't door knock because i don't like people knocking on my door trying to sell me stuff, but i also don't like tonnes of takeaway leaflets either but i don't have a problem with leaflets offering services or from the local hairdressers/nail bar/opticians etc
Paul
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I have put a few hundred out this week, Bring on those Quality customers that want a window cleaner ;) ;)
I don't door knock because i don't like people knocking on my door trying to sell me stuff, but i also don't like tonnes of takeaway leaflets either but i don't have a problem with leaflets offering services or from the local hairdressers/nail bar/opticians etc
Paul
Come on stop mirroring soapy you live in a flat you said so why would you get cold callers knocking anyway?....you need more self confidence and self belief in yourself, your a nice bloke and could be blitzing it if you just pulled ya finger out and banged doors. I live 5 mins away from you and i canvass and bring in anything upto 100 new customers a month it clearly works and people clearly dont mind.
It clearly is the fastest way to an end.
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Im in the middle of a 10k drop not had many calls but its more about awareness as i have a canvasser starting on monday in them areas and maybe 2 more canvassers the week after.
Its going to be busy busy busy
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I have put a few hundred out this week, Bring on those Quality customers that want a window cleaner ;) ;)
I don't door knock because i don't like people knocking on my door trying to sell me stuff, but i also don't like tonnes of takeaway leaflets either but i don't have a problem with leaflets offering services or from the local hairdressers/nail bar/opticians etc
Paul
Come on stop mirroring soapy you live in a flat you said so why would you get cold callers knocking anyway?....you need more self confidence and self belief in yourself, your a nice bloke and could be blitzing it if you just pulled ya finger out and banged doors. I live 5 mins away from you and i canvass and bring in anything upto 100 new customers a month it clearly works and people clearly dont mind.
It clearly is the fastest way to an end.
Still get people knocking on the door trying to sell dusters (ex cons), sky, virgin, and even donations for batter sea dogs home.
You like door knocking i like leafleting both methods work both have good point and bad points
Paul
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Im in the middle of a 10k drop not had many calls but its more about awareness as i have a canvasser starting on monday in them areas and maybe 2 more canvassers the week after.
Its going to be busy busy busy
I done a street today 100 odd leaflets aready got a confirmed job happy days ;D ;D
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Come on stop mirroring soapy you live in a flat you said so why would you get cold callers knocking anyway?....you need more self confidence and self belief in yourself, your a nice bloke and could be blitzing it if you just pulled ya finger out and banged doors.
You undoubtedly have a better idea of the amount of people who are averse to cold calling than I do because you have actually done it. I'd bet that it's pretty high though, the majority I reckon.
For me it is not a confidence issue, although I agree you would need to be pretty confident to do it, even more so to do it effectively.
It's purely down to the fact that I don't like to be cold called. It irritates me.
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20000 leaflets collected ;D
(http://i457.photobucket.com/albums/qq291/rideforrotary/IMG-20130315-00225_zps3df5e535.jpg)
will be 2 stone lighter after delivering all of these
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How much did Printing .com charge you for 20,000 ?,
I have just paid £310 for 25,000 full colour double sided 130gsm.
+ £60 for a full new design and artwork.
cheers
Paul.
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I just sent 20000 out thru the local paper {last night} and have another 20000 which will be delivered by me and my "lad". I had help from a couple of guys on here with the leaflet and approach {thank's Lee and Vin}and have already got 10 new customers, 2 cleaned today. One mail from a potential customer who wants "the whole lot doing" that's regular window cleaning, gutters, driveway and conny roof. I get one of these every now and then and it's a great day's earning.
Several others to call back and that's before the weekend. I think i will get around 30-40 from the first blast and hopefully a regular drip from the ongoing "Soapy" approach.
I know that canvassing is probably the most effective way of getting new customers but feel the same way as Soapy. I hate being bothered when I am at home and have never done it. Maybe if I tried it I would feel differently about it, but have no plans just yet.
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I have no idea how much leaflets cost. But I don't get why you wouldn't spend the money on google Adwords. It has a massive ROI.
Would it not be better to spend the money getting you site at the top of the organic search ???
I never click on the ad words links organic is much better isn't it ???
Paul
Yes Erith only 2-3% click adwords the rest go stright to organic. http://youtu.be/MP9eRTR01Po (http://youtu.be/MP9eRTR01Po)
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1000,000 soapy ur a beast ;D how so you rotate areas as each area has only 10- say 30k worth of houses,
Some very useful info here so other leafleting gods like vin say 70 or so cleans lee says 40-50 ill ill be happy if it was anything like that within the first 2 weeks would mean I'd get half the cost back no one said anything about my 2 monthly thing on the leaflet that I'm hoping will encourage a few extra calls
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I always work out my leaflet target to a return of 0.2% per thousand That way i always know that i will hit my targets
I always get more than 2 per thousand on average ;)
Good luck Paul
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Cheers 2 per thou would be good, Paul what do you think of my 2 monthly thing lol need to hear someone say its "ok"
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I don't push for ten weekly even though i charge more for ten weekly i just ask them what they want normally they ask for monthly which i just tell them i do 5 weekly.
I'm hoping to use jog post next year or later this year depends on how much spare time i have which is somthing that i am quickly running out of ;D ;D
Paul
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ic , the reason why i thought ill put this "take advantage of our popular 2 monthly cleaning schedule and loyal customer discounts" was just to give me an edge with the people who want it but know most work monthly im wondering if this sofens them up a bit or does it over complicate things as i know all what most customers think is "i want my windows cleaned"
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How much did Printing .com charge you for 20,000 ?,
I have just paid £310 for 25,000 full colour double sided 130gsm.
+ £60 for a full new design and artwork.
cheers
Paul.
£67 full colour double sides a6 10,000 leaflets and designed them myself on corel draw!
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No more than 40 odd call bks..leaflets are rubbish. .
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20000 leaflets collected ;D
(http://i457.photobucket.com/albums/qq291/rideforrotary/IMG-20130315-00225_zps3df5e535.jpg)
will be 2 stone lighter after delivering all of these
nice secure tank and love the pole holder
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I always work out my leaflet target to a return of 0.2% per thousand That way i always know that i will hit my targets
I always get more than 2 per thousand on average ;)
Good luck Paul
whats the total costs including delivery & leaflet price ?
also what size leaflet are u using?
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I have never read such nonsense as I dont knock because I dont like people knocking on my door. That just taking for granted that all customers are just like you. Have you ever sat and thought of the image we as window cleaners have in the public `s mind.Being able to see the face of the window cleaner can just be the deciding factor in taking you on to clean there windows.This personal touch IMO is a very important in our game.
Spending good money to print and deliver leaflets is a waste of money. Talk to the customers is a very convincing way to rake in a work.I only knock and never come home empty handed.
Printing 25,000 leaflets is a vote of the fear of knocking doors some have.
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The best way to gain new customers is to go and knock the door and explain what your offering.
Its all the most challenging. Finding the balance of the 2 and knocking 30/40 doors a week WILL get your round huge.
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guys who are on about knocking im very well aware on the subject of knocking and canvassing i have built full rounds this way...., i would like to add leafleting as well have u 2 guys seen lees video about leafleting?
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Just stating thr obvious as so many fail to see
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anyway, im intrested because when a customer picks the phone up it means they really want to use you,canvassed customers can be hard work to convince for long term
i really hope its something like 50 cleans for 25k, lowest figure someone said was 40 calls that aint too too bad , maybe 30 cleans what would be a nigtmare is say 15 calls and 10 cleans now thats badddddd , im liking what soapy said 1% callls and 0.06 clean or vin about 70 cleans these are intresting ! :)
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I have never read such nonsense as I dont knock because I dont like people knocking on my door. That just taking for granted that all customers are just like you. Have you ever sat and thought of the image we as window cleaners have in the public `s mind.Being able to see the face of the window cleaner can just be the deciding factor in taking you on to clean there windows.This personal touch IMO is a very important in our game.
Spending good money to print and deliver leaflets is a waste of money. Talk to the customers is a very convincing way to rake in a work.I only knock and never come home empty handed.
Printing 25,000 leaflets is a vote of the fear of knocking doors some have.
Leaflets a waste of money? I disagree, I have never canvassed a single customer (not because I think it wont work) but we now have 1267 customer soley from leafleting. Must be doing something right!!
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cool ,ste so what do you think the minium calls/cleans i should get 50? canvassing has been my main sorce for ages im kinda steping into the unknown here ! well not so much as we have this wonderful forum where people share responce rates!
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For every 1000 leaflets we put out I would expect to get between 3-7 customers. It doesnot happen overnight, we get responses from leaflets dropped over 6 months ago. I know we are in a rural location and everybody knows everyone else and I'm sure people ask their friends if they know of us, but leafleting works for us. It is a simple a4 thing I knocked up my self. If you want a copy just ask
Steve
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What ever you do don't send them out with a local paper you might as well burn them for the return you get :( :(
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We had almost exactly 1/3 the return from local papers compared to solus delivery.
However, they cost almost exactly 1/3 as much to deliver, so it was just as good on the basis that matters, namely cost per customer.
Vin
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Some one say something about my try the 2 monthly thing vin what do you think ;?
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ic , the reason why i thought ill put this "take advantage of our popular 2 monthly cleaning schedule and loyal customer discounts" was just to give me an edge with the people who want it but know most work monthly im wondering if this sofens them up a bit or does it over complicate things as i know all what most customers think is "i want my windows cleaned"
Here goes: We offer 6-weekly and 12-weekly. Most customers take 12-weekly. That suggest a pent-up need for less frequent cleaning. We don't live in a world of coal fires any more and people have noticed.
As usual, give them what they want.
Vin
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I have never read such nonsense as I dont knock because I dont like people knocking on my door. That just taking for granted that all customers are just like you. Have you ever sat and thought of the image we as window cleaners have in the public `s mind.Being able to see the face of the window cleaner can just be the deciding factor in taking you on to clean there windows.This personal touch IMO is a very important in our game.
Spending good money to print and deliver leaflets is a waste of money. Talk to the customers is a very convincing way to rake in a work.I only knock and never come home empty handed.
Printing 25,000 leaflets is a vote of the fear of knocking doors some have.
Everything on this forums is black or white.
Leaflets are useless, knocking is useless.
Live and let live. You've built up your round knocking, good on you. Genuinely, good on you.
I've built up my round leafletting. Very successfully, thank you. Saying it's a "waste of money" is simply not true, given my experience.
Vin
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Leaflets a waste of money? I disagree, I have never canvassed a single customer (not because I think it wont work) but we now have 1267 customer soley from leafleting. Must be doing something right!!
+1
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Saying it's a "waste of money" is simply not true, given my experience.
+1
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Printing 25,000 leaflets is a vote of the fear of knocking doors some have.
Trust me, if fear were an issue I would employ someone to do it for me. I don't do it because I don't like it.
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ic , the reason why i thought ill put this "take advantage of our popular 2 monthly cleaning schedule and loyal customer discounts" was just to give me an edge with the people who want it but know most work monthly im wondering if this sofens them up a bit or does it over complicate things as i know all what most customers think is "i want my windows cleaned"
Here goes: We offer 6-weekly and 12-weekly. Most customers take 12-weekly. That suggest a pent-up need for less frequent cleaning. We don't live in a world of coal fires any more and people have noticed.
As usual, give them what they want.
Vin
Cheers vin yes this is what I learnt I personally think the monthly era has passed just like the fortnightly did , however loads of people still do monthly s so I see a big market
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I have never read such nonsense as I dont knock because I dont like people knocking on my door. That just taking for granted that all customers are just like you. Have you ever sat and thought of the image we as window cleaners have in the public `s mind.Being able to see the face of the window cleaner can just be the deciding factor in taking you on to clean there windows.This personal touch IMO is a very important in our game.
Spending good money to print and deliver leaflets is a waste of money. Talk to the customers is a very convincing way to rake in a work.I only knock and never come home empty handed.
Printing 25,000 leaflets is a vote of the fear of knocking doors some have.
Everything on this forums is black or white.
Leaflets are useless, knocking is useless.
Live and let live. You've built up your round knocking, good on you. Genuinely, good on you.
I've built up my round leafletting. Very successfully, thank you. Saying it's a "waste of money" is simply not true, given my experience.
Vin
Poor post this, where on here does it say knocking is useless I have only read that leafleting is useless? How come your the only window cleaner in Britain who's phone never stops ringing when you've been leafleting :-\
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Sorry guys, this is all getting a bit silly and I apologise for bringing this guy on here. He seems keen only to post about me, so if I drift off, he will too.
Cheerio for a bit.
Vin
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Sorry guys, this is all getting a bit silly and I apologise for bringing this guy on here. He seems keen only to post about me, so if I drift off, he will too.
Cheerio for a bit.
Vin
;D
Enrique some of the most Successful window cleaners who run more then 2 vans full time or sell Franchises built their empires via leafleting and have been kind to share statistics with us,
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Some of you chaps are easy lead for me I have been around a little longer my brain has a B/S filter. Flashy car means nothing one can lease them.I will read between the lines and look for success in thing you cannot buy on tick as for empire I cannot stop laughing. I am not saying dont do what you do but for me and I mean me only I face up to my customers.I sell me to them and this breeds trust and royalty. ;D ;D ;D ;D
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20000 leaflets collected ;D
(http://i457.photobucket.com/albums/qq291/rideforrotary/IMG-20130315-00225_zps3df5e535.jpg)
will be 2 stone lighter after delivering all of these
nice secure tank and love the pole holder
hmmmmmm yup no excuse as got mate who can fit tanks and frames but van was only temp however now not temp so yes need to get sorted however there is a bulkhead in the van and its at least 2mm thick light gauge steel ;) however seriously though there is a massive thick bar between me and the tank.
pole holder ... no not apologising for that :) ... does the job in seconds and handy for holding filler hose at night when topping tank up.