Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Lee Burbidge on January 11, 2012, 07:52:26 pm
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
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Window cards they stick in the window to say yes?
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
en·light·en us
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You put little stickers everywhere, ... atm machines, pubs , restaraunts, buses, anywhere. ;D
bus shelters , anywhere you can.
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yellow page advert? or business directory
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Have some labels made up, and stick them on windows of houses that you are targetting for custom?
John
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
enlighten us mere mortals then m8
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someone let me know, when he decides to tell us ??? and stops attention seeking
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black magic?
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subliminal messaging ?
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Window cards they stick in the window to say yes?
Been done. I have 10k of them going out by the end of the month.
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Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.
Sticky marketing is not about websites but is about getting people to to come back again and again to your business
His top tips include:
Realising that it’s not about you it’s about the customer and that in everything you do or say for your customer there has to be ‘value’ in it for them. He recalled the famous quote from John F Kennedy’s inaugural address when he said “Ask not what your country can do for you – ask what you can do for your country’ and believes that business should be repurpose this to be “Ask not what your marketing can do for you – ask what you can do for your customer’.
Secondly, he said that every purchase is triggered by an event and that if you can understand the event then you can generate content around that context to better engage with your customers and earn a table at the purchasing table. He went onto repeat that it’s not about your products and services but is about the customer event.
idealrob
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Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.
Sticky marketing is not about websites but is about getting people to to come back again and again to your business
His top tips include:
Realising that it’s not about you it’s about the customer and that in everything you do or say for your customer there has to be ‘value’ in it for them. He recalled the famous quote from John F Kennedy’s inaugural address when he said “Ask not what your country can do for you – ask what you can do for your country’ and believes that business should be repurpose this to be “Ask not what your marketing can do for you – ask what you can do for your customer’.
Secondly, he said that every purchase is triggered by an event and that if you can understand the event then you can generate content around that context to better engage with your customers and earn a table at the purchasing table. He went onto repeat that it’s not about your products and services but is about the customer event.
idealrob
nothing new there. im out
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Window cards they stick in the window to say yes?
Been done. I have 10k of them going out by the end of the month.
thats clever, every window cleaner knows where to look for a new customer in your area ;)
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They can work if targetted, I wouldnt put out 10k at once....
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Window cards they stick in the window to say yes?
Been done. I have 10k of them going out by the end of the month.
thats clever, every window cleaner knows where to look for a new customer in your area ;)
Aye, but who said they were going out in my area. I have a franchisee starting on the 1st feb and it is to fill him up and is slightly out of my area. ;D
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They can work if targetted, I wouldnt put out 10k at once....
They are targeted, targeted at houses I want to clean. I vet each area, tell the leafletters exactly what streets I want doing and supply them with street maps. Its alot of work but not as much as door knocking and bings in results somewhere between conventional leafletting and doork knocking. I get about 1.5 customers per hour of leafletting.
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But 10k at once could swamp him and you could end up losing very valuable work, as window washers said other window cleaners know what they are....
And its going to take along time to drive round 10k houses....
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If it does swamp him I will slow it down. The 10k are not going out in one week, it is over 3 weeks. If I have a huge response I will slow it down and spread it out more.
As for other window cleaners, what can I do? I have always worked this way and managed to build a round of 400 monthly customers in 4 years. The bulk of them came in the first year leafletting this way. I got 19 once from 2 hours leafletting.
The leafletters only work on thursday and friday on my work. I then drive around on sat and sun so they wont be in the windows for too long before I knock on the door.
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would someone please summise what this technique is and comprises of ????
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If you walking round leafleting why not just canvass? Your work will be much more compact, I have a friend who used them and his work was spread out all over so we knocked the same patch a week later and picked up 5 times what he did just from the cards....
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It's not me doing it...
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Once you start working it you fill in the blanks anyway. If I get a decent response to an area I will hit it again in a month, and again in another month. You get them eventually.
It is more cost efficient for me to do it this way. From 10k I expect to get a minimum of 100 customers. It cost me £131 for the leaflets and £550 for the delivery so all together it will be £681. For that same £1200 of business how much would a canvasser want?
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Once you start working it you fill in the blanks anyway. If I get a decent response to an area I will hit it again in a month, and again in another month. You get them eventually.
It is more cost efficient for me to do it this way. From 10k I expect to get a minimum of 100 customers. It cost me £131 for the leaflets and £550 for the delivery so all together it will be £681. For that same £1200 of business how much would a canvasser want?
summise it then m8?
is this just leafletting or am i missing something here as it started as sticky marketing.
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It's just leafletting, we got a bit off topic.
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2 cleans but would be done over 5 days and the work would be much more compact. I know it works never questioned that....
They are leaflets with an opt in yes on the back craig
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http://www.amazon.co.uk/Sticky-Marketing-Everything-Changed-About/dp/0749460504
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2 cleans but would be done over 5 days and the work would be much more compact. I know it works never questioned that....
They are leaflets with an opt in yes on the back craig
From my experience, done right, it would be no more compact. If you hit an area with a demand you hit it again and again. From my costings and your prices I would save enough cash just from my first 10k to leaflet another 3 times and any new customers would be a bonus and still be just about at the same cost of 2x cleans.
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Don't get me wrong, canvassing has its place. It is great to get started and if you want to sit back and let someone else bring in the customers. If you are doing it yourself it is too labour intensive if you already have a full round.
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There are arguements for both sides, canvassing done in one hit and leaflets could take six months to achieve the same results so would have paid for the canvasser many time already....
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HOW FREQUENT DO U LEAFLET THE SAME AREA ?
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So why is leafletting unique, never been thought of by anyone else and wouldnt be suitable for other businesses, as was suggested in the opening post? Or am I missing something?
Isnt that what Lee Pryor said about his radio advertising campaign. Perhaps it's the name that makes them do these things.
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
...............and?
If you've got something to reveal, maybe just reveal it rather than playing games.
Of course, if you're just doing a teaser, that's common practice already.
I'm not a great one for teasers myself. I prefer the "be up front - do what it says on the tin" style.
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
...............and?
If you've got something to reveal, maybe just reveal it rather than playing games.
Of course, if you're just doing a teaser, that's common practice already.
I'm not a great one for teasers myself. I prefer the "be up front - do what it says on the tin" style.
well said Paul -
i really only want to play guessing games with my 3 yr old...
Perhaps a post/thread with the idea would have been better ???
Darran
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This just another look at me posts. If it was worth anything he would even mention it.IF WE ALL NEW IT WOULD LOOSE ITS IMPACT.
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I'm still trying to work out how something can be ' simply '
Rather throws the cohesion of the principle for myself.
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Window cards they stick in the window to say yes?
X
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You put little stickers everywhere, ... atm machines, pubs , restaraunts, buses, anywhere. ;D
bus shelters , anywhere you can.
Same thing, sort of, but less discrimante, more targeted.
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yellow page advert? or business directory
X
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Have some labels made up, and stick them on windows of houses that you are targetting for custom?
John
Very good, same principle but domestics wouldnt wear it very well.
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Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.
Sticky marketing is not about websites but is about getting people to to come back again and again to your business
His top tips include:
Realising that it’s not about you it’s about the customer and that in everything you do or say for your customer there has to be ‘value’ in it for them. He recalled the famous quote from John F Kennedy’s inaugural address when he said “Ask not what your country can do for you – ask what you can do for your country’ and believes that business should be repurpose this to be “Ask not what your marketing can do for you – ask what you can do for your customer’.
Secondly, he said that every purchase is triggered by an event and that if you can understand the event then you can generate content around that context to better engage with your customers and earn a table at the purchasing table. He went onto repeat that it’s not about your products and services but is about the customer event.
idealrob
lol
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Hi,
What we do is leave our customers with a little sticker to put in their front window, only a small one.
With "your looking at this through clean windows, contact Seerclean on xxxxxx" has worked well for years.
Cheers,
Huw
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
enlighten us mere mortals then m8
Hi, this is the first day I have been on CIU since I posted this thread. It is interesting to see the mood changes in replies and then for one moment the thread drifts off discussing leafleting lol.
Here is my idea - you have heard of floor graphics, right? This is where you go into a shop and the adverts are underneath your feet for whichever top brand they are selling. This idea I have and will try out ( and I dont mind sharing if you guys want to try it too ) is a form of a 'glass sticker'.
How many times have you gone passed an empty building or refurb or new building (commercial) with nobody in it and said to yourself, I will keep an eye on that building and as soon as some one moves into it I will give them a quote!
How many times do you forget to go check on it. Im going to try out glass stickers, you know the sort I mean, that sticks to glass like a magnet and peels off leaving no marks. The wording has to be just right, and it has to look right too, so it will take some trial and error.
The idea is, the customers will call you, when they move in!! Such a simple idea, no one does it, and I bet it works.
Im off to my printers on Monday.
;D
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Hi,
What we do is leave our customers with a little sticker to put in their front window, only a small one.
With "your looking at this through clean windows, contact Seerclean on xxxxxx" has worked well for years.
Cheers,
Huw
Thats a good one Huw :)
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So its just a sticky leaflet on the glass, good idea but in OP you said hardly any work and customers will come to you, its exactly the same amount of work....
If the property is empty though and the agent sees it on the window they will remove it....
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So its just a sticky leaflet on the glass, good idea but in OP you said hardly any work and customers will come to you, its exactly the same amount of work....
If the property is empty though and the agent sees it on the window they will remove it....
Not if you get your A frame out. Its hardly any work becuase you have them in the van, you see a building, you apply your sticky marketing, and bobs your uncle, they call you when they move in because its easy for them.
But the trick is in what you say on the sticky ;)
Tell you what ..... I will take all the guess work out of it for you, I will do it and let you knew how I get on. That way you have nothing to loose.
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I think its a great idea, its lateral thinking and I like that alot...
Its very similar to a leaflet but with one fundamental difference...
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what you gonna put on it then m8 out of curio ?
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I like the idea..
How about this...
"Your windows are probably mingin' by now...You should call me."
Mr.Buridge - your man for the job. :P
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I like the idea..
How about this...
"Your windows are probably mingin' by now...You should call me."
Mr.Buridge - your man for the job. :P
"Your paines are my gain" ;D ;D ;D
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What would you say if there was a marketing technique that no one knows about ( because it has never been done) and yet its so simply, so neat you will end up saying 'wow, I wished I thought of this'
I am calling it 'sticky' marketing. No cold calls, no door knocking. Infact you can lay back and the customers will come to you. There is virtually no work for you to do.
Best of all this technique is unique to window cleaners. A plumber or electrician would not use it, for example.
Can you guess what I am talking about? My guess 'no you cant'
;D
enlighten us mere mortals then m8
Hi, this is the first day I have been on CIU since I posted this thread. It is interesting to see the mood changes in replies and then for one moment the thread drifts off discussing leafleting lol.
Here is my idea - you have heard of floor graphics, right? This is where you go into a shop and the adverts are underneath your feet for whichever top brand they are selling. This idea I have and will try out ( and I dont mind sharing if you guys want to try it too ) is a form of a 'glass sticker'.
How many times have you gone passed an empty building or refurb or new building (commercial) with nobody in it and said to yourself, I will keep an eye on that building and as soon as some one moves into it I will give them a quote!
How many times do you forget to go check on it. Im going to try out glass stickers, you know the sort I mean, that sticks to glass like a magnet and peels off leaving no marks. The wording has to be just right, and it has to look right too, so it will take some trial and error.
The idea is, the customers will call you, when they move in!! Such a simple idea, no one does it, and I bet it works.
Im off to my printers on Monday.
;D
i have never seen a glass magnet ?????????
stickers yes but magnet no ????
i like your idea on its principle for deserted shops and commercial buildings but has a very small market domestically..
chances are shops would ask the local windie whos there smiling in there first week of occupation.
commercials are different again..
try it m8 and let us know your gains / costs for them
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Lee - not a bad idea but would you not be running a risk of 'fly posting'
Huw - do you actually do that ? - i would love to have the b@lls to get the customers to have a little sticker in
the window/front door with the company name/logo and phone number
Darran
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Hi,
Yeah, we've always done it. Of course not all of them put it up, we just leave it with an info pack when we start a new customer. Then it's up to them.
Cheers,
Huw
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cool 8)