[nathankaye]

Took advantage of black friday deals and had my leaflets printed ready for the new year.

[Dry Clean]

Leaflets (shock) are you planning to up your daily target to 45 properties a day next year ? that will knock the Toby carvery's
on the head. lol.

[robbo333]

Ironically, I am in a Toby Carvery having breakfast, looking at your leaflet. My van has gone in to have the rear window tinted. Hope your leaflets do well.

[Marc Stock]

That is possibly the perfect flyer. Good one Nathan.

[David Kent @ KentKleen]

Very nice flyer, you will pull in some work with that. If you can get a family friend to help, get them to post them on sunny days between the hours of 1pm and 3pm. (You will be out cleaning so you cant do this I would imagine.) You will be amazed with the results.

[Soupy]

Why is your home button the bat signal?

[johnny bravo]

might be his new logo,    good flyers,   very eye catching.      how much

[Mike Halliday]

All the people who are telling you it’s great are lying to you,  it’s ok at best,   but I would guess you designed it yourself.

You could have paid a professional £20 on fiver and had a well designed one done.

What’s on the other side? 

This won’t be A popular reply but it’s honest, and from reading your previous posts I can tell you have the intelligence to value honesty over bumlicking

[mufcglen]

I have to agree with mike, it’s not the best looking flyer but if it works for you good luck.
I’ve never posted a flyer in my life to be honest, I’ve always had the opinion that if someone’s looking for a window cleaner they’ll find me and that’s worked great for me now I turn the work away being picky so I suppose I don’t need to go down that road of posting and knocking doors thankfully.
Hope you get some work out of it though pal

[nathankaye]

All the people who are telling you it’s great are lying to you,  it’s ok at best,   but I would guess you designed it yourself.

You could have paid a professional £20 on fiver and had a well designed one done.

What’s on the other side? 

This won’t be A popular reply but it’s honest, and from reading your previous posts I can tell you have the intelligence to value honesty over bumlicking

To be honest, i dont even look at flyers that come through my door. I just open my door and bin them straight away and I feel the good majority of the public are the same. So I aint going to spend alot of money on paper to get recycled straight away. But when Ive finished working in the area where im wanting to expand into and I knock on tbe door, its nice to hold a descent flyer in your hand to remind them and start the conversation off.
I feel this flyer will do just that, it highlights all the essential points without being an essay.

[nathankaye]

Why is your home button the bat signal?

Cause im a grime fighter 

[Stoots]

Whilst it may not be the best or worst leaflet ever, it's a leaflet for window cleaning. If someone wants a windy they might call or they might not. just stick em out and see.

[Bungle]

Why the random use of capital letters?

#baffled

[Mike Halliday]

All the people who are telling you it’s great are lying to you,  it’s ok at best,   but I would guess you designed it yourself.

You could have paid a professional £20 on fiver and had a well designed one done.

What’s on the other side? 

This won’t be A popular reply but it’s honest, and from reading your previous posts I can tell you have the intelligence to value honesty over bumlicking

To be honest, i dont even look at flyers that come through my door. I just open my door and bin them straight away and I feel the good majority of the public are the same. So I aint going to spend alot of money on paper to get recycled straight away. But when Ive finished working in the area where im wanting to expand into and I knock on tbe door, its nice to hold a descent flyer in your hand to remind them and start the conversation off.
I feel this flyer will do just that, it highlights all the essential points without being an essay.

Nathan when you pick them up and bin them .... is your bin next to your front door or in the kitchen? If it was a £10 note would you still bin it? How do you know it’s not a £10 note? Do you walk through the house with your eyes closed?

‘Just chuck them in the bin’ is the biggest fallacy in leaflet marketing, what most people actually do (in a fraction of a second) scan the leaflet, decided it’s of no interest,  then decided to bin it.

BUT..... if it is of interest they will read it (even those people who say they just chuck them in the bin)

[nathankaye]

All the people who are telling you it’s great are lying to you,  it’s ok at best,   but I would guess you designed it yourself.

You could have paid a professional £20 on fiver and had a well designed one done.

What’s on the other side? 

This won’t be A popular reply but it’s honest, and from reading your previous posts I can tell you have the intelligence to value honesty over bumlicking

To be honest, i dont even look at flyers that come through my door. I just open my door and bin them straight away and I feel the good majority of the public are the same. So I aint going to spend alot of money on paper to get recycled straight away. But when Ive finished working in the area where im wanting to expand into and I knock on tbe door, its nice to hold a descent flyer in your hand to remind them and start the conversation off.
I feel this flyer will do just that, it highlights all the essential points without being an essay.

Nathan when you pick them up and bin them .... is your bin next to your front door or in the kitchen? If it was a £10 note would you still bin it? How do you know it’s not a £10 note? Do you walk through the house with your eyes closed?

‘Just chuck them in the bin’ is the biggest fallacy in leaflet marketing, what most people actually do (in a fraction of a second) scan the leaflet, decided it’s of no interest,  then decided to bin it.

BUT..... if it is of interest they will read it (even those people who say they just chuck them in the bin)

Ok, i have a quick glance and then I open the front door and my grey bin is just at the side and in they go because if not I end up with a pile of junk mail that I will not get round to looking at.
But yes I agree, but this is window cleaning and in bold it says window cleaner..... So if they need one they will read on and keep or simply bin. Im hoping my leaflet looks professional and not knocked up by some cowboys as such.

 

[nathankaye]

Thanks chaps for feedback

[p1w1]

All the people who are telling you it’s great are lying to you,  it’s ok at best,   but I would guess you designed it yourself.

You could have paid a professional £20 on fiver and had a well designed one done.

What’s on the other side? 

This won’t be A popular reply but it’s honest, and from reading your previous posts I can tell you have the intelligence to value honesty over bumlicking

To be honest, i dont even look at flyers that come through my door. I just open my door and bin them straight away and I feel the good majority of the public are the same. So I aint going to spend alot of money on paper to get recycled straight away. But when Ive finished working in the area where im wanting to expand into and I knock on tbe door, its nice to hold a descent flyer in your hand to remind them and start the conversation off.
I feel this flyer will do just that, it highlights all the essential points without being an essay.

That will be a first 

[p1w1]

In all honesty it's ok if you're just chucking a few out here and there. I have something similar that i just designed myself on A6 card but again it's only a few chucked here and there were i'm working and not done on a mass scale and done on a more personal 1 man band sort of scale instead of looking like a big company (not saying yours is). I use it to compact the areas i am in as much as possible and not trying to gain work all over.

I wont be shy 

[nathankaye]

In all honesty it's ok if you're just chucking a few out here and there. I have something similar that i just designed myself on A6 card but again it's only a few chucked here and there were i'm working and not done on a mass scale and done on a more personal 1 man band sort of scale instead of looking like a big company (not saying yours is). I use it to compact the areas i am in as much as possible and not trying to gain work all over.

I wont be shy 

👍

Same as you, I've got a foot in some very nice areas and looking at expanding on specific streets. In the past I have found this to be very successful and tbe reason why I have large compact work

[p1w1]

However if both came through my letterbox  i would ring the impact one 

[Shrek]

I would never say competitive prices , as I know I’m more expensive than all the Windy’s I know in my area 

[Dry Clean]

Bad leaflets or not you certainly wouldn't want to get Nathan, from what I hear on the grapevine he's caused all sorts of havoc since starting to use hot, this is a property he cleaned on Monday.


 

[JandS]

Similar design to my postcard flyers Nathan.
Vistaprint?

[p1w1]

I would never say competitive prices , as I know I’m more expensive than all the Windy’s I know in my area 

Customers dont.. everyone on this forum is the most expensive  window cleaner in their area from what i read.

[p1w1]

You certainly wouldn't want to get Nathan, from what I hear on the grapevine he's caused all sorts of havoc since starting to use hot, this is a property he cleaned on Monday.


 

[nathankaye]

 

You certainly wouldn't want to get Nathan, from what I hear on the grapevine he's caused all sorts of havoc since starting to use hot, this is a property he cleaned on Monday.


 

 

[Marc Stock]

All the people who are telling you it’s great are lying to you,  it’s ok at best,   but I would guess you designed it yourself.

You could have paid a professional £20 on fiver and had a well designed one done.

What’s on the other side? 

This won’t be A popular reply but it’s honest, and from reading your previous posts I can tell you have the intelligence to value honesty over bumlicking

Nope no bumlicking here. I rarely reply to Nathan's posts.

I dont understand what you expect here.

Its a flyer to advertise a service. Its clear, simple; and to-the-point.  Its not complicated or cluttered.

Agreed: its not super polished with 'a corperate' feel but so what.

(we all get that foxtons marketing garbage through the door but you can tell they paid a pro to setup the pictures and type of paper its printed on etc etc all it says to me is we have too much money already and we want more...you mugs)

I come from a marketing background and i can tell you that nathan will have more success with these flyers simply because they DON'T look super polished...

Me when i do leaflet drops i print mine from my black and white laser printer..it works thats what counts.

[Mike Halliday]

Marc my bumlicking  reference was a little harsh and ill used, what  I meant really was people being over polite and telling Nathan what they believe he wants to hear, which although friendly is not really helpful

Leaflet marketing is big interest for my and I use it constantly,  always striving to get the best response possible. The difference between an ok leaflet and a good one can be massive and really why put out a bad leaflet if for the same effort you can put out a good one (after all it takes the same amount of time to leaflet a full estate whether the leaflet is good or bad) but  if you get 8 calls rather than 5 then that’s when it makes a difference.

I’ve believe there  are some simple ingredients that most leaflets need, which even when you design it yourself you should use.

A photo of you looking like a respectable person ( not a serial killer)
A photo of a Local landmark
If your van is well sign written and you work in a small catchment area a picture of your van
A headline
A special offer to entice the reader

Here’s a variation of one I use it I would guess over the last 10yrs 2, 000,000 of them have gone out to only 30,000 homes (they are delivered monthly to my home town)

***** sorry can’t upload photo as the files too big for the coffee shop WIFI  I’m sat in...will upload it when I get home*****

[Mike Halliday]

This is a compilation of examples,  see how one picture on the leaflet has me, my van & a local landmark. 

[zesty]

Why the random use of capital letters?

#baffled

To be honest, it amazes me how many large companies have bad grammar in there emails/marketing tools these days. (It frustrates me too)

So a window cleaner with a few extra capitals will probably go un noticed!

One thing to consider is that there’s a vast array of window cleaners out there. Some go the full hog, the very pro look. Some choose the more homemade look. Each to there own.

All the best with the leaflets Nathan.

[dazmond]

Took advantage of black friday deals and had my leaflets printed ready for the new year.

i think you ll pick up plenty of new jobs targeting domestic houses with them leaflets nathan.simple and to the point.

[David Kent @ KentKleen]

Some good points made by Mike.
IMO the most important part of leafleting is when and how often they are delivered.  A 'good' leaflet, delivered often and at the right time will bring in fantastic results, whereas an 'excellent' leaflet, blanket dropped 'whenever,' will more often than not bring in an average return.
 
 

[nathankaye]

Some good points made by Mike.
IMO the most important part of leafleting is when and how often they are delivered.  A 'good' leaflet, delivered often and at the right time will bring in fantastic results, whereas an 'excellent' leaflet, blanket dropped 'whenever,' will more often than not bring in an average return.

I dint particularly disagree with this but, there has to be a but     it depends upon the market your in and the marketing gimmicks used.  For instance im a domestic window cleaner working in areas where the client isnt short for choice on cleaners. No fancy leaflet will persuade a potential client unless there is a fancy marketing gimmick. Ie free first clean which a particular national company uses.  All the potential customers wants to really know is how much and how often. The vast majority dont care if its pure water, magic water, water in a bucket or whatever, as long as the job gets done and done well.

It still suprises me when i see the actual people cleaning some properties and by that i mean ones who look dodgy, well dodgy as well

[֍Winp®oClean֍]

They are good enough because on the other hand... I also throw away leaflets that scream expensive! It's window cleaning after all and you can negotiate a price if you get a call, with no call you can negotiate zero!👍

[Lee Pryor]

The ONLY way to know if a leaflet design is good or not is if it works or not! I don't see anything wrong with nathans design. Its pretty simple and straight forward. If it works for him then it works for him.

[Lee Pryor]

I also agree that the manner of delivery is very very important. We only deliver mid April-end of Aug now. We also only use GPS tracked delivery companies.

[nathankaye]

I also agree that the manner of delivery is very very important. We only deliver mid April-end of Aug now. We also only use GPS tracked delivery companies.

Agree,,,  i got these early due to the discounted prices ready to use in spring time

[nathankaye]

All the basic info that the customer needs to know is on the leaflet for them to decide to contact me or not. Further info if they wish can be found on the website or they will likely ask in person when i see them..... Simples

[G Griffin]

Free quote? 
You must be mad  .

[supernova77]

This is what we use printed on  A5 matt card.

They work well.

[Seymour Sunshine]

I drop a few of these off at houses close to where I've done a job.

[TomSE]

I think the leaflet looks decent and covers any points people will be looking for, well done mate.

As for delivery and when to drop them etc surely follow Lee Pryor and / or David Kents advice, certain times of year, certain time of day when your in view etc all from the people who have took the chance and been there and done it.
Maximise your return from them and go from there. If you're happy maxed out as one man just refine it or if the response is really good and you have the ambition go for bigger.

I paid Jogpost to do a 17k leaflet delivery earlier this year myself after reading many reviews, although some issues and not great service it still brought in more than enough work to cover the cost.

In my opinion as well, when a customer calls to get a quote it sets out a much more professional business like service rather than knocking random doors asking to give them a price. That for me is why leaflets beat knocking personally but each to there own and it all works.

Good leaflet Nathan, well done mate.

[robbo333]

This design has served me well over the last few years but I fancy a change.

[AuRavelling79]

Nice flyer Robbo.

If you fancy a change just drop item two on your tick list. It frees up so much time and reduces headaches.

 

[Mike Halliday]

Do you think a local landline telephone number plus a mobile would help? Plus how about putting your address ( minus the house number) this might create trust and credibility

[dazmond]

Do you think a local landline telephone number plus a mobile would help? Plus how about putting your address ( minus the house number) this might create trust and credibility

never ever put your address on a leaflet is my advice and who uses landline numbers these days?email address maybe but not landline number.

[Dry Clean]

Do you think a local landline telephone number plus a mobile would help? Plus how about putting your address ( minus the house number) this might create trust and credibility

never ever put your address on a leaflet is my advice and who uses landline numbers these days?email address maybe but not landline number.

Its nothing to do with using it, a landline number links you to an address/base, as Mike said its about creating trust and credibility.

[Mike Halliday]

Old people use landlines and having your address tells them you are local,  people like to use local people.

[robbo333]

Granville - See what you are saying mate, but I actually don't mind the texting. I clean every 8 weeks (probably runs in to 9 weeks) so 99% are happy to see me. Those with building work or holidays etc, I either do fronts only (half price) or skip. I think knowing in advance lets me book in a bit extra if I have a shortfall. Also I need unlocked gates for most of my round (and I like the money left out if possible). Anyone who messes me around is already history.

Mike - I know you have an interest in finding the perfect leaflet and I agree with both points you made about credibility.
However, I have put 'local' on the leaflet and I genuinely am local as my furthest round is about 3 miles. (I know it's all about the call to action, rather than the conversation after). Also I don't feel comfortable putting a home address on a leaflet. A business address definitely. I may on the next leaflet put 'Based in Wallisdown'.
As for my home phone, I agree with you, it does add credibility but I just don't want people phoning me up at home. I know they will call me on the mobile anyway, but it doesn't feel as 'intrusive'.
Having said that, if I were carpet cleaning or pressure/soft washing (where the initial value of the inquiry is far higher) then both would definitely go on.

PS Mike I love your 'Sorry about the noise' leaflet. What a fantastic way to turn a negative into a positive. I would have done it slightly different but I still like it.

[swanson]

This is the one I use

[dazmond]

Old people use landlines and having your address tells them you are local,  people like to use local people.

i dont work local and even most older people have a mobile these days.

[dazmond]

Do you think a local landline telephone number plus a mobile would help? Plus how about putting your address ( minus the house number) this might create trust and credibility

never ever put your address on a leaflet is my advice and who uses landline numbers these days?email address maybe but not landline number.

Its nothing to do with using it, a landline number links you to an address/base, as Mike said its about creating trust and credibility.

IME leaflets can sometimes cause other window cleaners grief.id rather they didnt know where i live.ive already had abusive phone calls in the past sean from delivering leaflets.