Granville - See what you are saying mate, but I actually don't mind the texting. I clean every 8 weeks (probably runs in to 9 weeks) so 99% are happy to see me. Those with building work or holidays etc, I either do fronts only (half price) or skip. I think knowing in advance lets me book in a bit extra if I have a shortfall. Also I need unlocked gates for most of my round (and I like the money left out if possible). Anyone who messes me around is already history.
Mike - I know you have an interest in finding the perfect leaflet and I agree with both points you made about credibility.
However, I have put 'local' on the leaflet and I genuinely am local as my furthest round is about 3 miles. (I know it's all about the call to action, rather than the conversation after). Also I don't feel comfortable putting a home address on a leaflet. A business address definitely. I may on the next leaflet put 'Based in Wallisdown'.
As for my home phone, I agree with you, it does add credibility but I just don't want people phoning me up at home. I know they will call me on the mobile anyway, but it doesn't feel as 'intrusive'.
Having said that, if I were carpet cleaning or pressure/soft washing (where the initial value of the inquiry is far higher) then both would definitely go on.
PS Mike I love your 'Sorry about the noise' leaflet. What a fantastic way to turn a negative into a positive. I would have done it slightly different but I still like it.