Marc my bumlicking reference was a little harsh and ill used, what I meant really was people being over polite and telling Nathan what they believe he wants to hear, which although friendly is not really helpful
Leaflet marketing is big interest for my and I use it constantly, always striving to get the best response possible. The difference between an ok leaflet and a good one can be massive and really why put out a bad leaflet if for the same effort you can put out a good one (after all it takes the same amount of time to leaflet a full estate whether the leaflet is good or bad) but if you get 8 calls rather than 5 then that’s when it makes a difference.
I’ve believe there are some simple ingredients that most leaflets need, which even when you design it yourself you should use.
A photo of you looking like a respectable person ( not a serial killer)
A photo of a Local landmark
If your van is well sign written and you work in a small catchment area a picture of your van
A headline
A special offer to entice the reader
Here’s a variation of one I use it I would guess over the last 10yrs 2, 000,000 of them have gone out to only 30,000 homes (they are delivered monthly to my home town)
***** sorry can’t upload photo as the files too big for the coffee shop WIFI I’m sat in...will upload it when I get home*****