Seems I have an awful lot to learn about the internet !!!!!!!!!!!What did occur to me when reading this, is the similarity to Newspaper or Y P, etc, advertising where it's very difficut to avoid duplication, or when several people who use the same products / machines, advertise, or they are part of a Marketing group, or part of a User group.
I suppose what becomes most evident, is the need to establish a clear, USP, or a distinctive LOGO, or a MEMORABLE name, maybe something simple, like Mike Halliday has put to good use, HIMSELF.
Incidentally, there are some really good looking sites emerging, but an awfull lot are falling into a marketing black hole.................wonder how many others have noticed, what's been glaringly obvious to me, for some time ..................
rob