Hi Simon, I think these were the ones I tried out at Windex. They are very light, are quite rigid and seem very well built.
The guy said they would wear very well because of the way the carbon fibre is weaved. Well , he would say that wouldn't he. But it did seem a bit more potential for lasting a long time.
There was another range of small sub 35' poles they had as well, which, again, would give Gardiner's a run for their money. I can't remember the name of that range. They had orange clamps.