Not peeing himself too much, from what i could see ciu was his only marketing tool.
His product launches were masterpeices of anticipation, not even bettered by such launches as the ninetendo wii.Dates were continually put back, preorders kept growing,and in turn we became desperate to own what promised to be the best bit of kit in the business.
Word of mouth will retain some of the momentum, and exports will be unaffected, but we are the core.
.... in my opinion......