Hi peeps an update on my weekend out to get more work, and to test if the dial-a-clean can work, well turned out to be a very useful weekend
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Well as I said on an earlier post my mate went out canvassing and did £90 of work nothing special there, but it is how we have started to canvass that is different to our normal canvassing,
Though about the window cleaners who walk about with there ladders to gain work so decided to use this approach to canvass ourselves, what a difference that turned out to be,
We found customers were more likely to have you clean there windows when turning up with ladders than knocking on doors canvassing with leaflets,decided to turn this into a survey as well as a canvassing exercise,
Why was this! reasons given were customers don`t like answering the door in the evening after a hard day at work customers find this annoying so less chance of them to uptake your offer for window cleaning where as in a Saturday morning/ lunch time they are fresh and a bit more relaxed so more chance of there custom.
Same we found about leaflet dropping they get chucked in the bin for 2 reasons they either have a cleaner or they think you will be no better than the other cleaners that they have used,
Example we had on Saturday walking past a house where the lady was washing her own windows I replied you should get a window cleaner to do that for you, aye right she said it`s because they don`t do them right that I am doing them myself,. I said that not all window cleaners are the same they are a few good ones out there running successful busineses so I said let me do a couple of windows for you to show her we are not all the same, did a few windows she was happy and said to me as you have done them few you may as well do the rest so I did she was happy with the clean and asked much do I normally charge for her size of house £8 I said the windows din`t look to bad I said as it is a first clean it would be £12 I said so she went indoors came back out and gave me the £12 and asked how often I come round well signed her up for every 4 weeks
So could this explain why we only get a small return on leaflet drops, customers think you`r just another crap cleaner posting leaflets, well some seem to think that, that was the general feedback we got on Saturday
So it looks like you have more chance to sign up customers canvassing with ladders than you do door knocking with leaflets because the feedback we had that customers are less likely to say yes at the door because they have had so many cleaners saying they will do this and that and don`t or they just don`t come back so taking you ladders with you at least you can show what you can do so have a better chance to sign them up
Anyway have taken on a lot more customers offering the dial-a-clean where we have told them that we would be offering 4/8/12 weekly cleans and that we would leaflet drop 2/3days before we would be in there area so as they can ring us a to have there clean booked in to our round
Now we found that there was quite a lot of customers who did not have there windows cleaned on a regular basis there were several reasons for this, so these customers we have told them we would drop a leaflet on a monthly basis to remind them of our services and that they can call when they need us the reason we decided to do this was they can be clean 1 week and the weather can turn and they can be filthy the next so they now know we are only a phone call away and they don`t have to wait for the ladder man to turn up
My mate has decided to help me out on this and I will be taking on my nephew when he leaves school in the summer,
Well we signed up over £400 of new work this includes guttering and facias not a lot but we spent more time getting feedback which was our intended goal makes me wonder how much we could have got had we pushed a lot harder than we did
So for a newbie starting out or someone wanting to add extra customers next time you go canvassing take your ladders!
Out of the initial one off cleans 9 have called back to have them done on a more regular basis.
Can dial-a-clean work we think it can! With a little bit of tinkering here and there we are determined to make it work
We believe flexible working is the way forward!